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Specialization in Branding and Strategic Communication

Price $2.857.100 por trimestre

Duration 4 trimestres (2 semestres)

Degree: Especialista en Branding y Comunicación Estratégica

Mode: Virtual

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SNIES: 104915

003433 del 28 de febrero de 2023 por 7 años

Faculty of Social Sciences, Humanities and Theology

Nivel de formación: Posgrados

Admission: Every Semester


Trimestre 1

Communication Theories and Models

3 Credits

Elective 1

2 Credits

UCM Identity

1 Credit

Trimestre 2


3 Credits

Research I

2 Credits

Trimestre 3

Strategic Communication

3 Credits

Creative Thinking and Innovation

3 Credits

Trimestre 4

Designing Social Innovation for Sustainable Development

2 Credits

Brands and Digital Scenarios

3 Credits

Research II

3 Credits

Total credits: 25

*Note: 1. Students of the Universidad Católica de Manizales must accredit proficiency in English as a foreign language as a degree requirement in accordance with the criteria in the Foreign Language Regulations

2. Students of the Universidad Católica de Manizales can access the academic degree in specialization programs according to the modalities listed in the attached Regulation (art. 65 Academic Regulations)

3. The academic elective components are: Packaging or Aesthetics and Design for Branding.

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