Travel the world, be amazed by what you can discover beyond borders and contribute strategically to tourism growth!
The Tourism Business Administration program at UCM, gives you the opportunity to know, understand and appropriate the natural and cultural attractions of the regions, in order to achieve a comprehensive and qualified training to direct, manage, manage, plan and conserve tourism spaces suitable for social and economic development of the regions.
At UCM you will develop a scientific, humanistic and strategic vision of management, which will allow you to develop leadership skills, critical thinking and entrepreneurial spirit to achieve your managerial goals in companies whose corporate purpose is tourism. Additionally, you will acquire criteria of social responsibility and sustainability that will promote the development of the tourism sector in the region and the country.
The Tourism Business Administration program is a leader in multidisciplinary academic and research training in Caldas. It is also the only one in this area of knowledge endorsed by the Ministry of National Education in the region.
Tourism is strategically positioned in one of the most dynamic markets in the international context, therefore, it demands highly trained professionals who contribute to the development of the industry through innovative ideas, academic knowledge and practical experience; which supports the ability of graduates to respond to the challenges of the global industry in a timely manner and with high quality standards.
As a tourism business administrator you will be able to identify the tourism potential of the regions, design, structure and direct projects focused on the development of the municipalities. Additionally, you will manage consulting and advisory strategies for the administration of projects that help create ideal tourism environments in urban and rural areas.
