Semester 1
Design Fundamentals
2 Credits
Fundamentals of Advertising
3 Credits
Communication Fundamentals
3 Credits
Communication Skills I
2 Credits
Fundamentals of Economics
2 Credits
Anthropology
2 Credits
Logical Mathematical Thinking
3 Credits
Sports or Artistic
1 Credit
Semester 2
Expression and Composition
3 Credits
Creative Thinking
3 Credits
Languages and Narratives
3 Credits
Semiotics of Communication
3 Credits
Sociology
2 Credits
Communication Skills II
2 Credits
Environmental Education
1 Credit
Christology
1 Credit
Semester 3
Graphic Expression
3 Credits
Advertising Semiotics
3 Credits
Culture and Communication
3 Credits
Psychology
3 Credits
Research Seminar
2 Credits
Philosophy
2 Credits
Social Thought and Charisma
2 Credits
Semester 4
Photographic Expression
3 Credits
Brands and Advertising Creativity
3 Credits
Communication and New Senses
3 Credits
Marketing
3 Credits
Consumer Psychology
3 Credits
Ethics and Corporate Values
2 Credits
Optional I
2 Credits
Semester 5
Sound Expression
3 Credits
Aesthetics and Art
3 Credits
Strategic Advertising Planning
3 Credits
Communication and Copywriting
3 Credits
Market Intelligence
2 Credits
Advertising Ethics
2 Credits
Optional Il
2 Credits
Semester 6
Audiovisual Expression
3 Credits
Creation of Advertising Content
3 Credits
Digital Communication
3 Credits
Brand Strategy
2 Credits
Media Planning
3 Credits
Advertising Legislation
2 Credits
Political Constitution
2 Credits
Semester 7
Digital Content Management
3 Credits
Advertising and New Media
3 Credits
Social Responsibility Communication
3 Credits
Advertising Business Administration
3 Credits
Elective I
2 Credits
Elective II
2 Credits
Elective III
2 Credits
Semester 8
Digital Design and Interactivity
3 Credits
Advertising Campaigns
3 Credits
Public Relations
3 Credits
Project Design and Execution
3 Credits
Elective IV
2 Credits
Elective V
2 Credits
Elective VI
2 Credits
Semester 9
Professional Internships
13 Créditos
Total credits: 157
*Note: Students of the Catholic University of Manizales must accredit proficiency in English as a foreign language as a degree requirement in accordance with the criteria in the Foreign Language Regulations
