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In-House UCM - Advertising

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Level of education: Courses, diplomas and others

The In-House is a mediation strategy between clients, UCM and the Advertising program, therefore its actions towards clients are defined:

  • Planning, design, execution, control and follow-up of commercial and/or social good advertising campaigns for companies, products, services, people or ideas, of an integral nature.
  • Conceptualization, design and review of advertising products for specific communication actions.
  • Planning, analysis, diagnosis, design, control and follow-up of work in the communications mix, with application of ATL and BTL strategies, according to the client's needs.
  • Advice on commercial or social communication processes.
  • Administration and planning of advertising investment budgets.
  • Research and participation in marketing and communication strategy processes.

Information and contact

  • Academic Services and Continuing Education Unit
  • serviciosacademicos@ucm.edu.co
  • (6)8933050 Ext. 3701 – 3702



Why this program at UCM?

+ High Quality University
+ High employability rate
+ Modelo Pedagógico Personalizante y Liberador
+ Financing facilities
+ National and International Mobility

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