Diploma in Integrated Tourism Management

Mode: Virtual

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Faculty of Business Administration

Level of education: Courses, diplomas and others

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Target audience:

Entrepreneurs in the tourism sector

Hourly intensity:

120 hours

Mode:
Virtual

Presentation:

To train in the design and marketing of tourism products as a task of great importance and usefulness in the current business environment. Its adequate approach requires the knowledge and application of some basic concepts that allow the development of such work in an appropriate and professional manner. These concepts will be very useful for the development of the Diploma Course.

Syllabus

Discipline

Module 1

STRATEGIC TOURISM PLANNING AND DEVELOPMENT

Module 2

DESTINATION AND TOURISM PRODUCT MARKETING

Module 3

INTEGRATED QUALITY SYSTEMS AND SECTORAL TECHNICAL STANDARDS

Module 4

HOTEL MANAGEMENT, OPERATORS AND RESTAURANTS

Module 5

TOURISM LOCAL ECONOMIC DEVELOPMENT AND SOCIAL INNOVATION

Teachers

Why this program at UCM?

+ High Quality University
+ High employability rate
+ Modelo Pedagógico Personalizante y Liberador
+ Financing facilities
+ National and International Mobility

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The Universidad Católica de Manizales reserves the right to open its Continuing Education programs, in case the number of applicants is not the number stipulated by the University to start.