Seminar - Workshop on Design, Quality and Negotiation of Tourist Packages

Mode: On-site

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Faculty of Business Administration

Level of education: Courses, diplomas and others

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Target audience:
Tour operators from different regions

Mode:
On-site

Hourly intensity:
40 hours

Presentation:

To provide participants with an introduction to the tourism sector and the construction of tourism experiences for the design of tourism routes.

Syllabus

Discipline

Module 1

CONSTRUCTION OF THE PACKAGING PROCESS

Module 2

QUALITY IN A TOUR OPERATOR

Module 3

PLANNING A TOURIST ROUTE

Module 4

PROCESS OF MARKETING, COMMISSIONING AND SALE OF TOUR PACKAGES AT NATIONAL AND INTERNATIONAL LEVELS

Module 5

MARKETING DIGITAL

Teachers

Why this program at UCM?

+ High Quality University
+ High employability rate
+ Modelo Pedagógico Personalizante y Liberador
+ Financing facilities
+ National and International Mobility

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