General Objective:
To know the necessary skills of a social creative to administer and manage Social Networks and influencer marketing from an interdisciplinary, effective and responsible perspective with the public.
Specific objectives:
- To know the basic concepts of social network management for the communicative process in advertising.
- Understand influencer marketing, its players, planning and buying processes.
- Identify the social and ethical responsibility of the publicist within the communicative process of influencer marketing.
- Implement a tactical communications plan for a brand or product using social media and influencer marketing, including communication strategy and content creation.
Mode:
Virtual
Hourly intensity:
144 hours
Price
$1’600.000
Description:
The Research Line of the program: Advertising, Consumption and Audiences determines three fundamental dimensions as objects of study for the understanding of advertising as a discipline: 1) advertising as a cultural phenomenon of the last hundred years that integrates interdisciplinary knowledge to achieve an assertive communication aimed at a defined audience and through a specific medium; 2) consumption as a social phenomenon of neoliberal ideologies around market freedom, freedom of investment and purchase, and the global economy of free trade; and 3) audiences as active organisms that receive content for their use, consumption and gratification. From this perspective, the undergraduate seminar on "SOCIAL NETWORKS AND RESPONSIBLE INFLUENCE MARKETING" develops a formative proposal from the reflection of the roles within the advertising communication process and the impact it has on social media platforms, even more so when in recent years there has been a dizzying growth of prosumers and influencers who are directly associated with the values of brands and their close relationship with the public.
This seminar is differentiated from training with a critical and ethical view, which strengthens the advertiser to contribute to conscious and responsible decision making that integrally connects brands and their consumers or users.
