{"id":193541,"date":"2021-07-19T11:26:30","date_gmt":"2021-07-19T16:26:30","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=tribe_events&#038;p=193541"},"modified":"2022-10-19T11:48:20","modified_gmt":"2022-10-19T16:48:20","slug":"odisea-en-publicidad-2020","status":"publish","type":"tribe_events","link":"https:\/\/www.ucm.edu.co\/en\/event\/odisea-en-publicidad-2020\/","title":{"rendered":"Odisea en Publicidad 2020"},"content":{"rendered":"<p>El evento acad\u00e9mico Odisea en Publicidad llega a su edici\u00f3n 22 y para este a\u00f1o se cumplen <strong>20 a\u00f1os de historia<\/strong> en los que se han desarrollado procesos de trabajo en equipo, soluci\u00f3n de problemas en proyectos con marcas reales y creaci\u00f3n de campa\u00f1as publicitarias.<\/p>\n<p>La Odisea es un ejercicio donde los estudiantes pasan por las etapas de <strong>investigaci\u00f3n, planificaci\u00f3n estrat\u00e9gica, conceptualizaci\u00f3n y ejecuci\u00f3n gr\u00e1fica<\/strong>, en donde trabajan con productos comunicativos en diferentes lenguajes para marcas reales.<\/p>\n<p>\u201cDel 18 al 20 de marzo en el Campus Deportivo de la UCM se realizar\u00e1 este evento que tendr\u00e1 la participaci\u00f3n de dos referentes de la industria nacional como Edwin Pineda y Juli\u00e1n Pulido\u201d, se\u00f1al\u00f3 <strong>C\u00e9sar Castiblanco, director del programa de Publicidad UCM. <\/strong><\/p>\n<p>Edwin Pineda, Vicepresidente Creativo de Geometry Colombia, guiar\u00e1 a los estudiantes en la realizaci\u00f3n de campa\u00f1as publicitarias con fines sociales. En cuanto a Juli\u00e1n Pulido, quien es consultor de marca y director de planeaci\u00f3n de datos, tambi\u00e9n acompa\u00f1ar\u00e1 a los estudiantes de 1 a 8 semestre para ejecutar ejercicios comunicativos para la Alcald\u00eda de Manizales.<\/p>\n<p><strong>Campa\u00f1as de ciudad<\/strong><\/p>\n<p>Para este a\u00f1o los estudiantes del programa de Publicidad de la UCM realizar\u00e1n estrategias de rebranding de empresas como la Loter\u00eda de Manizales. Adem\u00e1s, construir\u00e1n campa\u00f1as sociales que promover\u00e1n la cultura ciudadana, cuidado ambiental, h\u00e1bitos de vida saludable, inclusi\u00f3n y equidad de g\u00e9nero.<\/p>\n<p>\u201cEsta vinculaci\u00f3n se ha hecho a trav\u00e9s del despacho del Alcalde, Carlos Mario Mar\u00edn y la Primera Gestora, Valentina Acevedo, que es graduada del programa de Publicidad y estudiante de la especializaci\u00f3n en Comunicaci\u00f3n Estrat\u00e9gica.<\/p>","protected":false},"excerpt":{"rendered":"<p>El evento acad\u00e9mico Odisea en Publicidad llega a su edici\u00f3n 22 y para este a\u00f1o se cumplen 20 a\u00f1os de historia en los que se han desarrollado procesos de trabajo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":193542,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[671],"class_list":["post-193541","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-odisea-publicidad","cat_odisea-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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