{"id":193534,"date":"2021-07-19T11:21:24","date_gmt":"2021-07-19T16:21:24","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=tribe_events&#038;p=193534"},"modified":"2022-10-18T11:00:26","modified_gmt":"2022-10-18T16:00:26","slug":"odisea-en-publicidad-2018","status":"publish","type":"tribe_events","link":"https:\/\/www.ucm.edu.co\/en\/event\/odisea-en-publicidad-2018\/","title":{"rendered":"Odisea en publicidad (2018)"},"content":{"rendered":"<h1>Sobre la Odisea<\/h1>\n<ul class=\"listado_generico\">\n<li><strong>Fecha:<\/strong> 9 y 10 de mayo de 2018 \/ 28 horas de trabajo ininterrumpido.<\/li>\n<li><strong>Lugar:<\/strong> Auditorio Santo Domingo de Guzm\u00e1n (Multicentro Estrella) y Campus Deportivo UCM <em>(verifica las actividades espec\u00edficas en la secci\u00f3n \u201cOdisea 2018 \u2013 Etapas\u201d)<\/em><\/li>\n<li><strong>Organiza:<\/strong> Programa de Publicidad, Universidad Cat\u00f3lica de Manizales<\/li>\n<\/ul>\n<h2>\u00bfQu\u00e9 es la Odisea?<\/h2>\n<p>La Odisea en Publicidad es un espacio acad\u00e9mico con proyecci\u00f3n a la comunidad, clientes internos y externos, que permite fomentar la aplicaci\u00f3n te\u00f3rica con casos pr\u00e1cticos como son la creaci\u00f3n conceptual y gr\u00e1fica, y la presentaci\u00f3n de campa\u00f1as publicitarias; de ah\u00ed su importancia para el \u00e1mbito acad\u00e9mico, pues le permite a los estudiantes del Programa de Publicidad confrontarse con el medio publicitario regional, nacional e internacional.<\/p>\n<p>De igual manera, el trabajo creativo realizado por los estudiantes con la asesor\u00eda y acompa\u00f1amiento del equipo interdisciplinario de docentes del Programa de Publicidad permite involucrar todas las \u00e1reas del conocimiento para la creaci\u00f3n publicitaria en todas sus etapas, lo que hace que la Odisea en Publicidad sea un evento acad\u00e9mico de gran inter\u00e9s al propender potenciar las habilidades y destrezas de los estudiantes en la ejecuci\u00f3n de campa\u00f1as publicitarias y la vivencia y conformaci\u00f3n de agencias publicitarias integradas por estudiantes.<\/p>\n<h2>50 a\u00f1os del Programa de Publicidad<\/h2>\n<p>A lo largo de los 50 a\u00f1os de creaci\u00f3n del Programa de Publicidad, las 19 versiones de la Odisea han sido la oportunidad para participar en la asesor\u00eda y creaci\u00f3n de diferentes campa\u00f1as publicitarias, locales, regionales, nacionales e internacionales; que han dejado muy en alto el nombre de nuestra Universidad Cat\u00f3lica de Manizales y del Programa de Publicidad. Entre ellas se destacan las campa\u00f1as y los productos publicitarios desarrollados para:<\/p>\n<ul class=\"listado_generico\">\n<li>Negocios Sociales Yunus. Proyecto del Nobel de Paz, Muhammad Yunus<\/li>\n<li>Cruz Roja Colombiana<\/li>\n<li>Polic\u00eda Nacional de Colombia<\/li>\n<li>Telet\u00f3n Colombia<\/li>\n<li>Postob\u00f3n<\/li>\n<li>Juegos Nacionales Universitarios<\/li>\n<li>Fundaci\u00f3n Batuta<\/li>\n<li>Fundaci\u00f3n S\u00faper de Alimentos<\/li>\n<li>Hogar de la Divina Misericordia<\/li>\n<li>Fundaci\u00f3n Peque\u00f1o Coraz\u00f3n<\/li>\n<li>Fundaci\u00f3n Alejandra V\u00e9lez Mej\u00eda<\/li>\n<li>Specialized<\/li>\n<li>Color Siete<\/li>\n<li>Instituto de Cultura y Turismo de Manizales<\/li>\n<li>Alcald\u00eda de Manizales \u2013 Programa Barrio Amigo<\/li>\n<li>Peri\u00f3dico La Patria<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Sobre la Odisea Fecha: 9 y 10 de mayo de 2018 \/ 28 horas de trabajo ininterrumpido. Lugar: Auditorio Santo Domingo de Guzm\u00e1n (Multicentro Estrella) y Campus Deportivo UCM (verifica [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":193535,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[671],"class_list":["post-193534","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-odisea-publicidad","cat_odisea-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odisea en publicidad (2018) - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/event\/odisea-en-publicidad-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odisea en publicidad (2018) - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"Sobre la Odisea Fecha: 9 y 10 de mayo de 2018 \/ 28 horas de trabajo ininterrumpido. 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