{"id":204345,"date":"2013-10-24T08:17:00","date_gmt":"2013-10-24T13:17:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=proyecto&#038;p=204345"},"modified":"2022-10-24T08:25:45","modified_gmt":"2022-10-24T13:25:45","slug":"diseno-de-un-modelo-de-construccion-de-marca-dirigido-al-futbol-profesional-colombiano","status":"publish","type":"proyecto","link":"https:\/\/www.ucm.edu.co\/en\/proyecto\/diseno-de-un-modelo-de-construccion-de-marca-dirigido-al-futbol-profesional-colombiano\/","title":{"rendered":"Dise\u00f1o de un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>General Objective:&nbsp;<\/strong>Dise\u00f1ar un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\u00f1o:<\/strong>&nbsp;2013<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Investigadores UCM<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paola Andrea Serna Osorio<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Productos reportados<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Producto de nuevo conocimiento<\/strong>1 cap\u00edtulo de libro resultado de investigaci\u00f3n Categor\u00eda C: Serna, P. (2016): \u201cAn\u00e1lisis del valor de las marcas deportivas en el f\u00fatbol profesional colombiano\u201d En Forero, J. (Ed.). Publicidad: abordajes epistemol\u00f3gicos, creatividad, consumo y marca. pp. 105-140. Centro Editorial UCM \u2013 Ediciones Universidad Sim\u00f3n Bol\u00edvar. ISBN 978-958-8930-54-1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustainable Development Goals (SDGs)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>11: Ciudades y comunidades sostenibles<\/li><li>17: Alianzas para lograr los objetivos<\/li><\/ul>\n\n\n<div class=\"_df_book df-lite\" id=\"df_204347\"  _slug=\"diseno-de-un-modelo-de-construccion-de-marca-dirigido-al-futbol-profesional-colombiano\" data-title=\"diseno-de-un-modelo-de-construccion-de-marca-dirigido-al-futbol-profesional-colombiano\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_204347 = {\"outline\":[],\"backgroundColor\":\"#fff\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/libro_publicidadpdf.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>","protected":false},"excerpt":{"rendered":"<p>Objetivo general:&nbsp;Dise\u00f1ar un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano. A\u00f1o:&nbsp;2013 Investigadores UCM Paola Andrea Serna Osorio Productos reportados Producto de nuevo conocimiento1 cap\u00edtulo de libro resultado [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","cats_proyecto":[],"class_list":["post-204345","proyecto","type-proyecto","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o de un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/proyecto\/diseno-de-un-modelo-de-construccion-de-marca-dirigido-al-futbol-profesional-colombiano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o de un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"Objetivo general:&nbsp;Dise\u00f1ar un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano. 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