{"id":991,"date":"2021-02-18T18:56:53","date_gmt":"2021-02-18T18:56:53","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=programa&p=991"},"modified":"2022-10-24T10:28:42","modified_gmt":"2022-10-24T15:28:42","slug":"proyectos","status":"publish","type":"programa","link":"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/proyectos\/","title":{"rendered":"Projects"},"content":{"rendered":"

Imagine creative solutions that transform society!<\/em><\/h2>\n\n\n\n
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Participate in projects that contribute to the care of people and the community.<\/p>\n\n\n\n

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Digital game to prevent cyberbullying in 8-to-13 year old children<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Territorios de marca para el desarrollo sostenible: contribuyendo a la armon\u00eda de la vida para un mundo mejor<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Odisea en Publicidad UCM: Latin American Development for Inclusion and Equity<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Construction of a Social Responsibility Communication Model applied to Sustainable Destination Branding: Ruta del C\u00f3ndor Social Branding Case<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Creative thinking of the designer and advertising communicator.<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Educational digital game to prevent cyberbullying in 8-to-13 years old children.<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Arquetipos narrativo-persuasivos de los grupos de inter\u00e9s de la Central Hidroel\u00e9ctrica de Caldas \u2013 CHEC: hacia un nuevo territorio de marca<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Dise\u00f1o de contenidos digitales para campa\u00f1as publicitarias de bien social de sensibilizaci\u00f3n del ciberacoso o cyberbullying en ni\u00f1os de 8 a 12 a\u00f1os estratos 4-6 de Manizales<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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La Comunicaci\u00f3n de la Responsabilidad Social: aproximaci\u00f3n a la literatura desde una visi\u00f3n \u00e9tica del ejercicio publicitario<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Estudio de las redes conversacionales de los colaboradores de la UCM: Propuesta para la transformaci\u00f3n estrat\u00e9gica en campa\u00f1as de comunicaci\u00f3n interna<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Estudio de las audiencias radiales en la poblaci\u00f3n universitaria de las Universidades Cat\u00f3licas del Eje Cafetero, para la creaci\u00f3n de una propuesta de contenidos y parrillas de programaci\u00f3n para las emisoras universitarias cat\u00f3licas online en el eje cafetero<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Estudios sobre los patrones emocionales comunes en las dimensiones de valencia, activaci\u00f3n y nivel de dominancia en los contenidos publicados por la marca Trululu y su impacto en las interacciones de los usuarios en el fanpage oficial<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Influencia de los aromas en las respuestas neurofisiol\u00f3gicas y emocionales ante la exposici\u00f3n a una pieza publicitaria en los j\u00f3venes universitarios de Manizales<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Influencia en la decisi\u00f3n de compra de la publicidad que se emite a trav\u00e9s de los computadores, las tabletas y los dispositivos m\u00f3viles en los estudiantes de la Universidad Cat\u00f3lica de Manizales<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Dise\u00f1o de un modelo estrat\u00e9gico para publicidad de bien social interactiva en nuevos medios (Fase I)<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n\t
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Dise\u00f1o de un modelo de construcci\u00f3n de marca dirigido al f\u00fatbol profesional colombiano<\/a><\/h3>\n\t\t<\/div>\n\t\t+<\/span>\n\t<\/div>\n<\/div>\n\n\n\n\n
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Other research projects<\/strong><\/h2>\n\n\n\n
  • Co-design of social innovation from the University-Business collaborative research. Case UCM-CHEC.<\/li>
  • Technological maturity level for social innovation in university research projects: case UCM 2017-2021.<\/li>
  • Creative thinking of the designer and advertising communicator.<\/li>
  • Interaction design in social good advertising: transmedia and hypermedia narratives in advertising for peace in Colombia.<\/li>
  • Creation of a branding best practices manual.<\/li>
  • Study of the perception that the public of the Cable Plaza Shopping Center have of the virtual environments of interaction applied to digital advertising communication tools by means of the Oculus Rift.<\/li>
  • Design of a strategic communication model for social good advertising in new media (Phase II).<\/li><\/ul>","protected":false},"excerpt":{"rendered":"

    \u00a1Imagina soluciones creativas que transformen la sociedad! Participa en proyectos que aportan al cuidado de las personas, de la comunidad. Otros proyectos de investigaci\u00f3n Co-dise\u00f1o de la innovaci\u00f3n social desde […]<\/p>\n","protected":false},"featured_media":0,"parent":986,"menu_order":129,"template":"","modalidades":[],"centros_tutoriales":[],"niveles_formacion":[],"cats_programa":[],"class_list":["post-991","programa","type-programa","status-publish","hentry"],"yoast_head":"\nProyectos - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/proyectos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyectos - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"\u00a1Imagina soluciones creativas que transformen la sociedad! 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