{"id":986,"date":"2021-02-18T18:32:59","date_gmt":"2021-02-18T18:32:59","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=programa&#038;p=986"},"modified":"2026-05-25T12:10:08","modified_gmt":"2026-05-25T17:10:08","slug":"publicidad","status":"publish","type":"programa","link":"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/","title":{"rendered":"Advertising"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Publicidad | UCM\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XKsNCwffe74?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"122\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2026\/05\/beca-nuestra-sra-presentacion.png\" alt=\"\" class=\"wp-image-233866\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2026\/05\/beca-nuestra-sra-presentacion.png 500w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2026\/05\/beca-nuestra-sra-presentacion-480x117.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\"><strong>30% de descuento para estudiantes de pregrado en Modalidad Nocturna<\/strong>.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"120\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/02\/Recurso-1.png\" alt=\"\" class=\"wp-image-231653\" style=\"width:350px\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/02\/Recurso-1.png 578w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/02\/Recurso-1-480x100.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 578px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Valor inscripci\u00f3n: <strong>$216.500<\/strong><br>Matr\u00edcula: <strong>$7.052.200<\/strong> &#8211; <strong><em>30% Descuento*<\/em><\/strong><br>Seguro: $21.000 por semestre<br>Vacunas (Solo para primer semestre): $115.800<\/p>\n\n\n\n<div class=\"separador_generico texto_azul_uno \" sytle=\"color:#00b5be !important;\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><em>\u00a1Conf\u00eda en tus ideas y moviliza el mundo con ellas!<\/em><\/h2>\n\n\n\n<div class=\"separador_generico texto_azul_uno \" sytle=\"color:#00b5be !important;\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Somos el primer programa acad\u00e9mico de Publicidad creado en Colombia (1968).&nbsp;55 a\u00f1os de trayectoria confirman nuestro compromiso con la formaci\u00f3n integral alrededor de la publicidad y la econom\u00eda creativa de Colombia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa de Publicidad de la UCM, te da la oportunidad de retarte a vivir de forma creativa y \u00fanica; analizando, formulando y creando mensajes que informen, emocionen, persuadan y conquisten al p\u00fablico en la toma de decisiones conscientes, contribuyendo a la transformaci\u00f3n social y cultural. <strong>Este programa se oferta en jornada diurna y nocturna.<\/strong><\/p>\n\n\n<div class='yrm-content yrm-content-1 yrm-content-hide  ' id='yrm-gwAF6' data-id='1' data-show-status='false' data-after-action='' style=\"visibility: hidden;height: 0;\">\n\t\t\t<div id='yrm-inner-content-yrm-gwAF6' class='yrm-inner-content-wrapper yrm-cntent-1'><br \/>\nEn la UCM, abordar\u00e1s tem\u00e1ticas de expresi\u00f3n gr\u00e1fica, art\u00edstica, fotogr\u00e1fica, sonora, audiovisual, digital e interactiva, que te permitir\u00e1n crear historias y productos \u00fanicos en m\u00faltiples lenguajes y narrativas propias de la industria creativa y publicitaria.<\/p>\n<p>Como Publicista UCM aprender\u00e1s a realizar productos comunicativos dentro del marco de la normatividad y autorregulaci\u00f3n \u00e9tica, combinando lo mejor del dise\u00f1o, la comunicaci\u00f3n y el mercadeo, para lograr dise\u00f1os creativos y \u00fanicos.<br \/>\n<\/div>\n\t\t<\/div><div class='yrm-btn-wrapper yrm-inline-wrapper yrm-btn-wrapper-1  yrm-more-button-wrapper '><span title='' data-less-title='' data-more-title=''  class='yrm-toggle-expand  yrm-toggle-expand-1' data-rel='yrm-gwAF6' data-more='Ver m\u00e1s' data-less='Ver menos' style='border: none; width: 100%;'><span class=\"yrm-button-text-1 yrm-button-text-span\">Ver m\u00e1s<\/span><\/span><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px;\"><a style=\"padding: 8px 0px 6px 0px !important;background-color: #f1573d; min-height:60px; width: 300px; float:right;\" class=\"texto_blanco bot_inscribete et_pb_button et_pb_custom_button_icon et_pb_button_0_tb_body\" data-open=\"modal-form-hubspot\" data-icon=\"5\">\n\t<spam>Solicita +info<\/spam>\n<\/a>\n\t\t<div class=\"modal\" id=\"modal-form-hubspot\">\n\t\t\t<div class=\"modal-content\">\n\t\t\t\t<div class=\"modal-title\">\n\t\t\t\t\t<h2>Solicita m\u00e1s informaci\u00f3n<\/h2>\n\t\t\t\t\t<button class=\"btn-close\" aria-label=\"close modal\" data-close=\"modal-form-hubspot\"><\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<!--[if lte IE 8]>\n\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\">\t\t\t\t\t<\/script>\n\t\t\t\t<![endif]-->\n\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n\t\t\t\t<script>\n  \t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\tportalId: \"21140544\",\n\t\t\t\t\t\tformId: \"9df9c845-b9af-4da0-bfe7-33e38a5d7011\"\n\t\t\t\t\t});\n\t\t\t\t<\/script>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<script>\n\t\t\tjQuery(document).ready(function($){\n\t\t\t\t$(\"#modal-form-hubspot\").appendTo( $(\"#page-container\") );\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>*Nota:<\/strong>\u00a0El descuento aplica para estudiantes nuevos matriculados para primer semestre 2026. No es acumulable con otros descuentos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redes y asociaciones destacadas a las que pertenecemos<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Nacionales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list listado_generico\">\n<li><a href=\"http:\/\/afap.com.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asociaci\u00f3n Colombiana de Facultades, Escuelas y Programas de Publicidad AFAP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/acicom.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asociaci\u00f3n Colombiana de Investigadores en Comunicaci\u00f3n \u2013 ACICOM<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.effiecolombia.com\/index.php\/effie-college\/effiecollege-6e-2022\" target=\"_blank\" rel=\"noreferrer noopener\">Effie College \u2013 Asociaci\u00f3n Nacional de Anunciantes de Colombia, ANDA Colombia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ucm.edu.co\/suma-movilidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sistema Universitario de Manizales, SUMA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.laacademia.com.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Academia, Ariadna Communications Group<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Internacionales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list listado_generico\">\n<li><em><a href=\"https:\/\/www.partners.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partners of the Americas<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.100kstrongamericas.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">100,000 Strong in the Americas<\/a><\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/relaip.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Internacional de Investigadores en Publicidad \u2013 RELAIP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.palermo.edu\/dyc\/red_investigacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red de Investigadores en Dise\u00f1o<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.palermo.edu\/dyc\/congreso-latino\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Congreso Latinoamericano de Ense\u00f1anza del Dise\u00f1o<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"326\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/10\/redes_publicidad.png\" alt=\"\" class=\"wp-image-203989\" style=\"width:900px;height:245px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-9fdf3ebbd6a46e170d385fb271dc9da7\" style=\"color:#00b5be;font-style:normal;font-weight:200\">Se oferta tambi\u00e9n en Jornada Nocturna<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>30% de descuento para estudiantes de pregrado en Modalidad Nocturna. Valor inscripci\u00f3n: $216.500Matr\u00edcula: $7.052.200 &#8211; 30% Descuento*Seguro: $21.000 por semestreVacunas (Solo para primer semestre): $115.800 \u00a1Conf\u00eda en tus ideas y [&hellip;]<\/p>\n","protected":false},"featured_media":234058,"parent":0,"menu_order":122,"template":"","modalidades":[8],"centros_tutoriales":[9],"niveles_formacion":[4],"cats_programa":[],"class_list":["post-986","programa","type-programa","status-publish","has-post-thumbnail","hentry","modalidad-presencial","centro_tutorial-manizales","nivel_formacion-carreras-profesionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"30% de descuento para estudiantes de pregrado en Modalidad Nocturna. Valor inscripci\u00f3n: $216.500Matr\u00edcula: $7.052.200 &#8211; 30% Descuento*Seguro: $21.000 por semestreVacunas (Solo para primer semestre): $115.800 \u00a1Conf\u00eda en tus ideas y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/\" \/>\n<meta property=\"og:site_name\" content=\"UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ucatolicamanizales\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T17:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/02\/banner-ppl-humanidades-teologia-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ucm_manizales\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/programa\\\/publicidad\\\/\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/programa\\\/publicidad\\\/\",\"name\":\"Publicidad - 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