{"id":981,"date":"2021-02-18T18:28:52","date_gmt":"2021-02-18T18:28:52","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=programa&p=981"},"modified":"2023-07-19T09:48:51","modified_gmt":"2023-07-19T14:48:51","slug":"particularidades","status":"publish","type":"programa","link":"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/particularidades\/","title":{"rendered":"Details"},"content":{"rendered":"

Graduate Profile<\/h1>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Believe in your passion to imagine universes full of possibilities and turn them into reality!<\/em><\/h2>\n\n\n\n
<\/div>\n\n\n\n

As a publicist at UCM you will be an integral professional with humanistic, scientific and Christian formation, capable of responding to the problems of the discipline and the environment, through the appropriation, structuring and development of communicative products that, within the framework of the regulations and ethical self-regulation, motivate the public to make conscious decisions that contribute to social and cultural transformation.\n\nTranslated with www.DeepL.com\/Translator (free version)<\/p>\n\n\n\n

With our training you will be able to create creative products that excite, persuade and conquer; you will have the ability to generate ideas and impose trends based on the research of target groups, based on strategic communication. <\/p>\n<\/div>\n<\/div>\n\n\n\n

Areas in which you can perform:<\/strong><\/h2>\n\n\n\n

The graduate of the Advertising program at the Catholic University of Manizales is a professional with the capacity to work in different areas, such as:<\/p>\n\n\n\n

Creative Area<\/strong><\/p>\n\n\n\n

    \n
  • Creative: intervenes in the stages of the process of realization of communicative products in multiple languages and narratives, ensuring the excellence of the creative product.<\/li>\n\n\n\n
  • Graphic: performs the graphic (visual) production process for communicative products in print, digital and audiovisual media. Responsible for the conception and management of visual codes required in the graphic stage.<\/li>\n\n\n\n
  • Copy:<\/em> conceives and creates the linguistic and semiotic conceptual platform of the messages with their respective support and the verbal content of the messages, scripts and\/or scripts.<\/li>\n\n\n\n
  • Art Direction: elaborates and supervises the creative process of the advertising pieces from pre-production to post-production, taking into account the photographs, typographies and illustrations that must be included in the key visual<\/em> to be presented to the customer. <\/li>\n<\/ul>\n\n\n\n

    Executive Area<\/strong><\/p>\n\n\n\n

      \n
    • Account Executive: formulates, executes and controls advertising and communication plans; manages, executes and controls the client's budget, advising on the strategic communication process. He supports and argues the campaign before the client. Supervises the development and maintenance of the accounts. <\/li>\n<\/ul>\n\n\n\n

      Marketing Area<\/strong><\/p>\n\n\n\n

        \n
      • Marketing: plans and executes processes of conceptualization, design and execution of advertising strategies. He is an analyst, planner and strategist, immersed in the study of brands, the market and audiences.<\/li>\n<\/ul>\n\n\n\n

        Planning Area<\/strong><\/p>\n\n\n\n

          \n
        • Planner:<\/em> Collects, researches and analyzes relevant data for the development of communicative products. Analyzes pertinent information of the audiences and the environment in order to get the advertising communication strategy right. Proposes and designs communication strategies in different media, languages and narratives. <\/li>\n<\/ul>\n\n\n\n

          Integrated Communications Area<\/strong><\/p>\n\n\n\n

            \n
          • Integrated Communications: analyzes, proposes and executes integrated communication plans. Proposes communication strategies for different media. Conceptualizes and designs brand communication actions, as well as corporate image. <\/li>\n<\/ul>\n\n\n\n

            Entrepreneurship<\/strong><\/p>\n\n\n\n

              \n
            • The advertising professional is able to create his own company from the perspective of entrepreneurship, whether it is an advertising agency, production company or design studio, and even apply his knowledge in advertising communication for any type of enterprise.<\/li>\n<\/ul>\n\n\n\n
              <\/div>\n\n\n\n

              Professional Practice<\/h2>
              \n

              For the Advertising program, the insertion of its students in the labor and productive world is a differentiating feature that is evident in the development of their internship. Thus, once the student has completed and passed 100% of the academic components from 1st to 8th semester, he\/she will be able to perform his\/her internship, which has a duration of one academic period.<\/p>\n\n\n\n

              The objective of the labor practice is to provide students of the Catholic University of Manizales with spaces and opportunities for interaction in different learning contexts, where they can apply the knowledge acquired during their university education, develop professional and personal competencies, and contribute to the intervention of problems in the professional, labor and social fields.<\/p>\n\n\n\n

              The sectors where students in the program carry out their internships are:<\/p>\n\n\n\n

                \n
              • Business: advertising agencies (ATL, BTL, interactive and digital), television channels, media centers, design studios, museums, mass consumption companies, service providers, among others.<\/li>\n\n\n\n
              • Social: foundations and NGO's.<\/li>\n\n\n\n
              • Institutional: educational institutions, corporations, associations and government agencies.<\/li>\n\n\n\n
              • Entrepreneurship: personal entrepreneurship projects.<\/li>\n<\/ul>\n\n\n\n

                Practice scenarios<\/h2>\n\n\n\n

                At the national level, between the years 2013 and 2021, the following Practice Centers are highlighted for the development of labor practices:<\/p>\n\n\n\n

                <\/div>\n\n\n\n
                \n
                \n

                Advertising Agencies and Media Centers<\/strong><\/p>\n\n\n\n

                <\/div>\n\n\n\n
                  \n
                • Aldas Brand<\/li>\n\n\n\n
                • AM Coppiano – Agencia de Publicidad<\/li>\n\n\n\n
                • Ariadna Communications Group<\/li>\n\n\n\n
                • CJ Martins – Agencia de Publicidad<\/li>\n\n\n\n
                • CPC Agencia<\/li>\n\n\n\n
                • DDB – Doyle Dane Bernbach<\/li>\n\n\n\n
                • Fant\u00e1stica<\/li>\n\n\n\n
                • Geometry Global Colombia<\/li>\n\n\n\n
                • Glue<\/li>\n\n\n\n
                • Grupo Zea<\/li>\n\n\n\n
                • Havas<\/li>\n\n\n\n
                • Innova Social Marketing<\/li>\n\n\n\n
                • IPG Media Brands<\/li>\n\n\n\n
                • JWT<\/li>\n\n\n\n
                • Leo Burnett <\/li>\n\n\n\n
                • Lobo Agencia<\/li>\n\n\n\n
                • Mass Medios<\/li>\n\n\n\n
                • McCann<\/li>\n\n\n\n
                • Miguel de Narv\u00e1ez \u2013 M\u00fasica y Producciones<\/li>\n\n\n\n
                • Melborp<\/li>\n\n\n\n
                • Milagros<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                  \n
                  <\/div>\n\n\n\n
                  <\/div>\n\n\n\n
                    \n
                  • Mindshare<\/li>\n\n\n\n
                  • Mullen Lowe SSP3<\/li>\n\n\n\n
                  • Ogilvy<\/li>\n\n\n\n
                  • OMD<\/li>\n\n\n\n
                  • Omnicom<\/li>\n\n\n\n
                  • OTL<\/li>\n\n\n\n
                  • PHD<\/li>\n\n\n\n
                  • Pragma Agencia BTL<\/li>\n\n\n\n
                  • Productora Los Notarios<\/li>\n\n\n\n
                  • Publicis<\/li>\n\n\n\n
                  • Resistencia Studio<\/li>\n\n\n\n
                  • Rowell – Agencia de Publicidad<\/li>\n\n\n\n
                  • Saatchi & Saatchi<\/li>\n\n\n\n
                  • Sancho BBDO<\/li>\n\n\n\n
                  • S\u00edstole<\/li>\n\n\n\n
                  • Starcom<\/li>\n\n\n\n
                  • TBWA<\/li>\n\n\n\n
                  • The Juju<\/li>\n\n\n\n
                  • Toro \u2013 Love<\/li>\n\n\n\n
                  • Young & Rubicam<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
                    \n
                    \n

                    Companies<\/strong><\/p>\n\n\n\n

                    <\/div>\n\n\n\n
                      \n
                    • Adidas<\/li>\n\n\n\n
                    • Bata – Manisol<\/li>\n\n\n\n
                    • Canal RCN<\/li>\n\n\n\n
                    • Caracol Radio<\/li>\n\n\n\n
                    • ETB<\/li>\n\n\n\n
                    • Grupo \u00c9xito<\/li>\n\n\n\n
                    • Kosta Azul<\/li>\n\n\n\n
                    • Mattelsa<\/li>\n\n\n\n
                    • Nissan<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                      \n
                      <\/div>\n\n\n\n
                      <\/div>\n\n\n\n
                        \n
                      • Once Caldas<\/li>\n\n\n\n
                      • Peri\u00f3dico La Patria<\/li>\n\n\n\n
                      • Postob\u00f3n<\/li>\n\n\n\n
                      • Renault<\/li>\n\n\n\n
                      • Revista Bacanika<\/li>\n\n\n\n
                      • Slide Depot<\/li>\n\n\n\n
                      • Specialized<\/li>\n\n\n\n
                      • Studio F<\/li>\n\n\n\n
                      • Top Tec<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
                        \n
                        \n

                        Entities and Institutions<\/strong><\/p>\n\n\n\n

                        <\/div>\n\n\n\n
                          \n
                        • Aguas de Manizales<\/li>\n\n\n\n
                        • Alcald\u00eda de Manizales<\/li>\n\n\n\n
                        • C\u00e1mara de Comercio de Manizales<\/li>\n\n\n\n
                        • CHEC Grupo EPM<\/li>\n\n\n\n
                        • Cruz Roja Colombiana<\/li>\n\n\n\n
                        • Efigas<\/li>\n\n\n\n
                        • Gobernaci\u00f3n de Caldas<\/li>\n\n\n\n
                        • Gobernaci\u00f3n de Risaralda<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                          \n
                          <\/div>\n\n\n\n
                          <\/div>\n\n\n\n
                            \n
                          • Manizales University Campus<\/li>\n\n\n\n
                          • Manizales C\u00f3mo Vamos<\/li>\n\n\n\n
                          • Manizales M\u00e1s<\/li>\n\n\n\n
                          • Museo de Arte Moderno de Bogot\u00e1<\/li>\n\n\n\n
                          • Universidad Aut\u00f3noma de Manizales<\/li>\n\n\n\n
                          • Universidad Cat\u00f3lica Luis Amig\u00f3, sede Manizales<\/li>\n\n\n\n
                          • Universidad de Caldas<\/li>\n\n\n\n
                          • Universidad de Manizales<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
                            \n
                            \n

                            Foundations and Social Organizations<\/strong><\/p>\n\n\n\n

                            <\/div>\n\n\n\n
                              \n
                            • Fundaci\u00f3n Luker<\/li>\n\n\n\n
                            • Children of the Andes Foundation<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                              \n
                              <\/div>\n\n\n\n
                              <\/div>\n\n\n\n
                                \n
                              • Fundaci\u00f3n Nutrir Manizales<\/li>\n\n\n\n
                              • Fundaci\u00f3n Obras Sociales Betania<\/li>\n\n\n\n
                              • Fundaci\u00f3n 100% Mujer<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

                                Internationally, the practice centers where students of the Advertising program developed their work practices between 2013 and 2022 are:<\/strong><\/p>\n\n\n\n

                                <\/div>\n\n\n\n
                                  \n
                                • Alcatel-Lucent Shanghai Bell Co (Shangh\u00e1i, China)<\/li>\n\n\n\n
                                • PA Agencia de Comunicaci\u00f3n y PR (Buenos Aires, Argentina)<\/li>\n\n\n\n
                                • Josefina Schargorodsky – Estudio de Dise\u00f1o (Buenos Aires, Argentina)<\/li>\n\n\n\n
                                • Fundaci\u00f3n Peque\u00f1os Hogares Tandil (Buenos Aires, Argentina)<\/li>\n\n\n\n
                                • Hammer (Buenos Aires, Argentina)<\/li>\n\n\n\n
                                • Comunidad de Hermanas de la Caridad Dominicas de La Presentaci\u00f3n de la Sant\u00edsima Virgen (Alexandr\u00eda, Brasil)<\/li>\n\n\n\n
                                • McCann Erickson (San Jos\u00e9, Costa Rica)<\/li>\n\n\n\n
                                • Ra\u00fal Coka Barriga Agencia Asesora Productora de Seguros (Quito, Ecuador)<\/li>\n\n\n\n
                                • DDB (Madrid, Espa\u00f1a)<\/li>\n\n\n\n
                                • C14TORCE Agency (Barcelona, Espa\u00f1a)<\/li>\n\n\n\n
                                • Quadrum Digital SCL (Valencia, Espa\u00f1a)<\/li>\n\n\n\n
                                • Kaizen Group (Valencia, Espa\u00f1a)<\/li>\n\n\n\n
                                • IO Design Agency (Valencia, Espa\u00f1a)<\/li>\n\n\n\n
                                • Top Star Remodeling & Contruction (Miami, Estados Unidos)<\/li>\n\n\n\n
                                • Marca Hispanic (Miami, Estados Unidos)<\/li>\n\n\n\n
                                • The Paint Man INC (Miami, Estados Unidos)<\/li>\n\n\n\n
                                • The CuCo Company (Miami, Estados Unidos)<\/li>\n\n\n\n
                                • Ultimate Sound and Vision (Miami, Estados Unidos)<\/li>\n\n\n\n
                                • Agro Research International (New York, Estados Unidos)<\/li>\n\n\n\n
                                • Premier Wheels Direct (Brantford, Canad\u00e1)<\/li>\n\n\n\n
                                • Mullen Lowe (Lima, Per\u00fa)<\/li>\n\n\n\n
                                • Association J\u2019aime ce Gar\u00e7on (Paris, Francia)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
                                  <\/div>\n\n\n\n

                                  Social contribution of the program<\/h2>
                                  \n

                                  For the UCM Advertising program, the relationship with the external sector is one of the foundations that make possible the integral formation, since it allows establishing dialogues with the environment, whose impact promotes social and cultural transformations for the city, the region, the country and the American continent.<\/p>\n\n\n\n

                                  The relationships that have been established from the Advertising program with different academic, social, business and governmental actors, are subscribed in the substantive university functions of extension, research and teaching. In addition to these functions, the Advertising program has consolidated a series of interdisciplinary academic events, as well as a determined strategy of national and international visibility of its academic community; these are:<\/p>\n\n\n\n

                                  <\/div>\n\n\n\n
                                    \n
                                  • Odisea en Publicidad\u00ae\u00a0UCM<\/li>\n\n\n\n
                                  • Odisea en Publicidad\u00ae\u00a0SUMA Manizales<\/li>\n\n\n\n
                                  • Odisea en Publicidad\u00ae\u00a0Colombia<\/li>\n\n\n\n
                                  • Odisea en Publicidad\u00ae\u00a0Latinoamericana LATAM<\/li>\n\n\n\n
                                  • Congreso Nacional Visi\u00f3n&Acci\u00f3n de la Publicidad\u00e2<\/li>\n\n\n\n
                                  • Premios Crema de la Publicidad\u00e2<\/li>\n\n\n\n
                                  • La Ronda – Tertulias Publicitarias<\/li>\n\n\n\n
                                  • Ad-ting \u201cAdvertising and Marketing Digital Day\u201d<\/em><\/li>\n\n\n\n
                                  • Seminario Pre-Pr\u00e1ctica<\/li>\n<\/ul>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

                                    Perfil del Graduado \u00a1Cree en tu pasi\u00f3n de imaginar universos llenos de posibilidades y convi\u00e9rtelos en realidad! Como publicista de la UCM ser\u00e1s un profesional integral con formaci\u00f3n humanista, cient\u00edfica […]<\/p>\n","protected":false},"featured_media":0,"parent":986,"menu_order":123,"template":"","modalidades":[],"centros_tutoriales":[],"niveles_formacion":[],"cats_programa":[],"class_list":["post-981","programa","type-programa","status-publish","hentry"],"yoast_head":"\nParticularidades - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/particularidades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Particularidades - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"Perfil del Graduado \u00a1Cree en tu pasi\u00f3n de imaginar universos llenos de posibilidades y convi\u00e9rtelos en realidad! 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