{"id":188403,"date":"2021-03-30T10:35:47","date_gmt":"2021-03-30T15:35:47","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=programa&#038;p=188403"},"modified":"2024-06-11T07:24:44","modified_gmt":"2024-06-11T12:24:44","slug":"in-house-ucm-publicidad","status":"publish","type":"programa","link":"https:\/\/www.ucm.edu.co\/en\/programa\/in-house-ucm-publicidad\/","title":{"rendered":"In-House UCM - Advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The In-House is a mediation strategy between clients, UCM and the Advertising program, therefore its actions towards clients are defined:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Planning, design, execution, control and follow-up of commercial and\/or social good advertising campaigns for companies, products, services, people or ideas, of an integral nature.<\/li><li>Conceptualization, design and review of advertising products for specific communication actions.<\/li><li>Planning, analysis, diagnosis, design, control and follow-up of work in the communications mix, with application of ATL and BTL strategies, according to the client's needs.<\/li><li>Advice on commercial or social communication processes.<\/li><li>Administration and planning of advertising investment budgets.<\/li><li>Research and participation in marketing and communication strategy processes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Information and contact<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><strong><strong><strong>Academic Services and Continuing Education Unit<\/strong><\/strong><\/strong><\/strong><\/li><li>serviciosacademicos@ucm.edu.co<\/li><li>(6)8933050 Ext. 3701 \u2013 3702<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La In-House es una estrategia de mediaci\u00f3n entre clientes, la UCM y el programa de Publicidad, por ello sus acciones hacia los clientes se definen: Planeaci\u00f3n, dise\u00f1o, ejecuci\u00f3n, control y [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":454,"template":"","modalidades":[],"centros_tutoriales":[],"niveles_formacion":[26],"cats_programa":[172],"class_list":["post-188403","programa","type-programa","status-publish","hentry","nivel_formacion-cursos-diplomaturas-y-otros","cat_programa-asesorias-y-consultorias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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