{"id":227942,"date":"2025-09-17T11:03:24","date_gmt":"2025-09-17T16:03:24","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=227942"},"modified":"2025-09-17T15:24:45","modified_gmt":"2025-09-17T20:24:45","slug":"graduados-de-publicidad-ucm-ganan-plata-en-los-effie-2025","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/graduados-de-publicidad-ucm-ganan-plata-en-los-effie-2025\/","title":{"rendered":"Graduados de la UCM hacen historia en los Effie Awards 2025"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El talento creativo de los graduados en Publicidad de la Universidad Cat\u00f3lica de Manizales (UCM) alcanz\u00f3 un nuevo reconocimiento internacional en los Effie Awards 2025, donde obtuvieron el premio Plata en la categor\u00eda David vs. Goliat con la campa\u00f1a para Aguardiente Amarillo de Manzanares, desarrollada por la agencia CJ Martins en alianza con la<a href=\"https:\/\/www.ilc.com.co\/\"> Industria Licorera de Caldas.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este logro se construy\u00f3 con la participaci\u00f3n de Santiago Mart\u00ednez Aristiz\u00e1bal, Mario Betancur y Sebasti\u00e1n Mart\u00ednez desde la direcci\u00f3n creativa, junto a Carlos Manuel Mart\u00ednez como director general, adem\u00e1s de Jorge Beltr\u00e1n, Manuela Devia y Cristian Felipe Pel\u00e1ez, quienes aportaron su experiencia en diferentes momentos del proceso creativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El valor colectivo tambi\u00e9n se reflej\u00f3 en la visi\u00f3n del cliente, representada por Enrique G\u00f3mez, director de mercadeo de la Industria Licorera de Caldas y graduado UCM, quien acompa\u00f1\u00f3 la ejecuci\u00f3n de la campa\u00f1a y respald\u00f3 las decisiones estrat\u00e9gicas que hicieron posible el \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Talento UCM que trasciende<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados confirmaron la efectividad del trabajo conjunto, porque la marca alcanz\u00f3 en 2024 un crecimiento del 78 por ciento en ventas, consolid\u00f3 su posicionamiento en un mercado altamente competitivo, y fortaleci\u00f3 su presencia en distintos canales de distribuci\u00f3n, lo que exigi\u00f3 disciplina, creatividad y coordinaci\u00f3n en cada etapa de la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s que un premio, los Effie 2025 se convirtieron en un testimonio del talento colectivo que distingue a la Universidad Cat\u00f3lica de Manizales, y en una demostraci\u00f3n de que la suma de habilidades y compromiso de sus graduados abre caminos de \u00e9xito en escenarios nacionales e internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podr\u00eda interesarte: <a href=\"https:\/\/www.ucm.edu.co\/en\/ucm-da-la-bienvenida-a-estudiantes-internacionales-de-movilidad-entrante\/\"><em>https:\/\/www.ucm.edu.co\/ucm-da-la-bienvenida-a-estudiantes-internacionales-de-movilidad-entrante\/<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El reconocimiento obtenido en los Effie Awards 2025 representa un triunfo colectivo para la Universidad Cat\u00f3lica de Manizales, porque re\u00fane a varios de sus graduados de Publicidad que hoy aportan su talento a la agencia CJ Martins y que, junto con la Industria Licorera de Caldas, lograron destacar en un escenario internacional donde la efectividad y la innovaci\u00f3n marcan la diferencia.<\/p>","protected":false},"author":5,"featured_media":227946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15],"tags":[1430,142,1431],"class_list":["post-227942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graduados","tag-effie-awards-2025","tag-graduado-ucm","tag-industria-licorera-de-caldas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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