{"id":226381,"date":"2025-08-19T12:05:08","date_gmt":"2025-08-19T17:05:08","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=226381"},"modified":"2025-08-19T17:32:23","modified_gmt":"2025-08-19T22:32:23","slug":"ucm-suma-un-nuevo-reconocimiento-en-los-effie-academy-college","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/ucm-suma-un-nuevo-reconocimiento-en-los-effie-academy-college\/","title":{"rendered":"UCM suma un nuevo reconocimiento en los Effie Academy College"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La estrategia presentada por estudiantes del <a href=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/\">programa de Publicidad<\/a> de la UCM alcanz\u00f3 el bronce en la novena edici\u00f3n de Effie College, ahora Effie Academy College, logro que representa el cuarto galard\u00f3n para el programa y el primero para Sara Narv\u00e1ez, Sara Arias, Sof\u00eda Aguirre, Valeria C\u00e1rdenas y Juan Diego Monsalve, quienes asumieron el reto con creatividad y compromiso, bajo la gu\u00eda de su profesora y tutora Juliana D\u00edaz Ospina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2018 la UCM participa en esta competencia que reta a los estudiantes a dise\u00f1ar estrategias reales a partir de briefs entregados por marcas reconocidas, en esta ocasi\u00f3n, el desaf\u00edo lo plante\u00f3 Alimentos Polar con su marca Ohmaigat y el equipo lo trabaj\u00f3 durante el semestre 2024-2 en el componente de Planeaci\u00f3n de Medios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La profesora Juliana D\u00edaz resalt\u00f3 que el premio refleja un esfuerzo compartido pues participar en <a href=\"https:\/\/effiecolombia.com\/index.php\/effie-college\">Effie Academy<\/a> implica comprender el reto desde una mirada estrat\u00e9gica y estructurar la propuesta en cuatro momentos: investigaci\u00f3n, an\u00e1lisis de p\u00fablicos, ideaci\u00f3n e implementaci\u00f3n, dado que, a diferencia de otros concursos, este exige demostrar que la idea es efectiva, coherente y viable frente a los objetivos del cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voces UCM en los Effie Academy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para Juan Diego Monsalve, la experiencia en Effie signific\u00f3 un camino lleno de aprendizajes y desaf\u00edos que lograron superar paso a paso con el acompa\u00f1amiento de su tutora. Destac\u00f3 tambi\u00e9n el respaldo del rector de la universidad, que result\u00f3 clave para asistir a la ceremonia de premiaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valeria C\u00e1rdenas afirm\u00f3 que Effie Academy College les demostr\u00f3 c\u00f3mo las ideas cobran vida cuando nacen de un prop\u00f3sito y se construyen con pasi\u00f3n. A su vez, Sara Arias subray\u00f3 que, aunque el reto fue exigente, el grupo logr\u00f3 enfrentarlo con trabajo duro y uni\u00f3n, alcanzando as\u00ed un lugar en el podio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effie&nbsp;Academy College premia aquellas ideas que combinan creatividad, an\u00e1lisis y efectividad, valores que son pilares del programa de Publicidad UCM, en esta edici\u00f3n participaron 25 universidades con programas de publicidad, mercadeo y afines, la UCM present\u00f3 una sola propuesta y el hecho de obtener el reconocimiento en un entorno de alta exigencia y competencia hace a\u00fan m\u00e1s significativo este logro para la instituci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"569\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-premio-effie-bronce-1.jpg\" alt=\"\" class=\"wp-image-226394\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-premio-effie-bronce-1.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-premio-effie-bronce-1-480x341.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"567\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-effie-bronce.jpg\" alt=\"\" class=\"wp-image-226389\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-effie-bronce.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/08\/ucm-effie-bronce-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podr\u00eda interesarte: <a href=\"https:\/\/www.ucm.edu.co\/en\/conoce-a-los-ganadores-de-los-premios-agora-2025\/\"><em>https:\/\/www.ucm.edu.co\/conoce-a-los-ganadores-de-los-premios-agora-2025\/<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un grupo de estudiantes de Publicidad de la UCM obtuvo la medalla de bronce en la novena edici\u00f3n de Effie Academy College con una estrategia para la marca Ohmaigat de Alimentos Polar, un reconocimiento que se convierte en el cuarto para el programa, consolidando a la UCM como referente en competencias acad\u00e9micas de alto nivel.<\/p>","protected":false},"author":5,"featured_media":226386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[1352,69],"class_list":["post-226381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","tag-effie-academy-college","tag-universidad-catolica-de-manizales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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