{"id":222260,"date":"2025-03-28T12:29:46","date_gmt":"2025-03-28T17:29:46","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=222260"},"modified":"2025-03-28T12:29:47","modified_gmt":"2025-03-28T17:29:47","slug":"asamblea-general-de-la-afap-2025-tuvo-lugar-en-la-ucm","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/asamblea-general-de-la-afap-2025-tuvo-lugar-en-la-ucm\/","title":{"rendered":"Asamblea General de la AFAP 2025 tuvo lugar en la UCM"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La Universidad Cat\u00f3lica de Manizales fue sede de la Asamblea General de la Asociaci\u00f3n Colombiana de Facultades, Escuelas y Programas de Publicidad (AFAP) para el a\u00f1o 2025, un encuentro que reuni\u00f3 a representantes de instituciones de educaci\u00f3n superior de todo el pa\u00eds para discutir el fortalecimiento acad\u00e9mico, la evoluci\u00f3n de la publicidad y la generaci\u00f3n de alianzas estrat\u00e9gicas que impulsen el desarrollo del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La UCM no solo fue sede del evento, sino que ejerce un liderazgo activo en la direcci\u00f3n de la AFAP a trav\u00e9s de C\u00e9sar Castiblanco Laurada, quien es presidente de esta asociaci\u00f3n desde 2024. Como director del programa de Publicidad y decano de la Facultad de Ciencias Sociales, Humanidades y Teolog\u00eda, Castiblanco personifica el esp\u00edritu formador de la instituci\u00f3n, transformando su experiencia acad\u00e9mica en una gesti\u00f3n visionaria que fortalece la AFAP como plataforma de articulaci\u00f3n entre el sector educativo y profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la jornada tambi\u00e9n se destac\u00f3 la importancia de fortalecer un ecosistema colaborativo entre universidades donde la creatividad sea el motor de transformaci\u00f3n social y humana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-presidente-afap.jpg\" alt=\"\" class=\"wp-image-222339\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-presidente-afap.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-presidente-afap-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea.jpg\" alt=\"\" class=\"wp-image-222340\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un encuentro dedicado a la industria creativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su creaci\u00f3n en 2016, la Asociaci\u00f3n ha trabajado en la construcci\u00f3n de una educaci\u00f3n publicitaria innovadora y de alto nivel. Por ello, durante la Asamblea General los asistentes abordaron estrategias para fortalecer la docencia, la investigaci\u00f3n y la proyecci\u00f3n social en el \u00e1mbito publicitario, preparando a los estudiantes con habilidades que les permitan impactar la industria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento cont\u00f3 con la participaci\u00f3n de Mar\u00eda Piedad Mar\u00edn Guti\u00e9rrez representante del Consejo Nacional de Acreditaci\u00f3n (CNA); Mat\u00edas Andr\u00e9s Mar\u00edn Casta\u00f1o, director de Relaciones Interinstitucionales e Internacionales de la UCM y presidente de la Red Colombiana para la Internalizaci\u00f3n de la Educaci\u00f3n Superior (RCI ASCUN); as\u00ed como de voceros de las Universidades Aut\u00f3noma de Occidente, Santiago de Cali, Sergio Arboleda, Pontificia Bolivariana de Medell\u00edn y Palmira, Fundaci\u00f3n Universitaria Los Libertadores y la Instituci\u00f3n Universitaria EAM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de encuentros refuerzan el compromiso de la UCM con la formaci\u00f3n de profesionales que respondan a las din\u00e1micas cambiantes del sector y contribuyen al desarrollo de una publicidad m\u00e1s estrat\u00e9gica, creativa e innovadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-afap-2025.jpg\" alt=\"\" class=\"wp-image-222347\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-afap-2025.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-afap-2025-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea-afap.jpg\" alt=\"\" class=\"wp-image-222348\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea-afap.jpg 800w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/ucm-asamblea-afap-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voces de la Asamblea AFAP 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al preguntar sobre las principales caracter\u00edsticas que debe tener un publicista en el mundo actual, as\u00ed como por las ventajas de esta carrera multidisciplinar, estas fueron las respuestas que brindaron algunos de los participantes: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abEl publicista que el mundo necesita es aquel que humaniza los procesos de comunicaci\u00f3n, comprende las necesidades del consumidor y reconoce aquello que fortalece la empat\u00eda y el amor. Ese es el profesional que se requiere hoy\u00bb,<\/em> afirm\u00f3 <strong>Carlos Andr\u00e9s Ferrero G\u00f3mez, <\/strong>Secretario General AFAP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <strong>Luis Francisco Buitrago Ru\u00edz <\/strong>director del programa de Publicidad de la <a href=\"https:\/\/www.usergioarboleda.edu.co\/\">Universidad Sergio Arboleda<\/a>:<em> \u00abEl graduado de publicidad debe ser un estratega capaz de combinar creatividad, planificaci\u00f3n en medios y creaci\u00f3n de contenidos. En el panorama actual, donde convergen la publicidad tradicional, los nuevos medios y los influenciadores, es fundamental contar con profesionales que sepan articular estrategias de manera efectiva\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abLa publicidad tiene la ventaja de nutrirse de m\u00faltiples disciplinas, ya que no es una ciencia exacta. Puede integrar conocimientos de mercadeo, comunicaci\u00f3n, tecnolog\u00eda e incluso ingenier\u00eda, permitiendo un trabajo colaborativo que genere resultados diversos y valiosos, enriqueciendo as\u00ed nuestra profesi\u00f3n\u00bb, indic\u00f3 <strong>Katery Pardo <\/strong>directora de Publicidad y Mercadeo de la Fundaci\u00f3n Universitaria Los Libertadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podr\u00eda interesarte: <a href=\"https:\/\/www.ucm.edu.co\/en\/publicidad-ucm-llevo-la-odisea-latinoamericana-a-veracruz-mexico\/\"><em>https:\/\/www.ucm.edu.co\/publicidad-ucm-llevo-la-odisea-latinoamericana-a-veracruz-mexico\/<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La UCM acogi\u00f3 la Asamblea General de la  Asociaci\u00f3n Colombiana de Facultades, Escuelas y Programas de Publicidad (AFAP), fortaleciendo alianzas acad\u00e9micas y el desarrollo de la publicidad en Colombia. <\/p>","protected":false},"author":5,"featured_media":222337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13,1],"tags":[1102,617,1080,869],"class_list":["post-222260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","category-sin-categoria","tag-afap","tag-facultad-de-ciencias-sociales-humanidades-y-teologia","tag-liderazgo","tag-publicidad-ucm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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