{"id":222093,"date":"2025-03-26T21:44:26","date_gmt":"2025-03-27T02:44:26","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=222093"},"modified":"2025-03-26T21:56:42","modified_gmt":"2025-03-27T02:56:42","slug":"publicidad-ucm-llevo-la-odisea-latinoamericana-a-veracruz-mexico","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/publicidad-ucm-llevo-la-odisea-latinoamericana-a-veracruz-mexico\/","title":{"rendered":"Publicidad UCM llev\u00f3 la Odisea Latinoamericana a Veracruz, M\u00e9xico"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Entre el 18 y el 21 de marzo de 2025, la <a href=\"https:\/\/www.anahuac.mx\/veracruz\/\">Universidad An\u00e1huac Veracruz<\/a>, campus Xalapa (M\u00e9xico), fue sede de la 4ta. Edici\u00f3n de la \u00abOdisea Repentina\u00bb Latinoamericana (Latam). En esta ocasi\u00f3n la Escuela de Dise\u00f1o de la An\u00e1huac, conformada por los programas de Dise\u00f1o Gr\u00e1fico y Dise\u00f1o Multimedia, organiz\u00f3 y acogi\u00f3 este destacado evento acad\u00e9mico de la Universidad Cat\u00f3lica de Manizales (UCM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.ucm.edu.co\/en\/programa\/publicidad\/\">programa de Publicidad de la UCM<\/a> estuvo representado por el director del programa y decano de la Facultad de Ciencias Sociales, Humanidades y Teolog\u00eda, C\u00e9sar Castiblanco Laurada; el coordinador de la <a href=\"https:\/\/www.ucm.edu.co\/en\/programa\/especializacion-en-branding-y-comunicacion-estrategica\/\">Specialization in Branding and Strategic Communication<\/a>, Norman Garc\u00eda R\u00edos; y la profesora y directora creativa del CreaLab UCM, Ana Mar\u00eda Serna Botero. Asimismo, participaron siete estudiantes: Ana Mar\u00eda Garz\u00f3n Correa, Manuela Posada Salazar, Mariana Marcela \u00c1lvarez Mej\u00eda, Ana Sof\u00eda L\u00f3pez Guzm\u00e1n, Abril Ba\u00f1ol Trujillo, Juliana Ruiz Zambrano y David Ocampo Salazar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este evento acad\u00e9mico, tanto para profesores, administrativos y estudiantes fue subvencionado por el<a href=\"https:\/\/web.icetex.gov.co\/universidades\/internacionalizacion\/expertos-internacionales\">&nbsp;Programa de Expertos Internacionales de ICETEX<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creatividad e innovaci\u00f3n con alianza empresarial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta edici\u00f3n, se conformaron siete equipos interdisciplinarios integrados por estudiantes de M\u00e9xico y Colombia provenientes de los programas de Publicidad, Dise\u00f1o Gr\u00e1fico, Dise\u00f1o Multimedia y Mercadotecnia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desarrollo creativo cont\u00f3 con la participaci\u00f3n de la agencia de publicidad mexicana \u00abTer\u00e1n TBWA\u00bb, la cual propuso un desaf\u00edo para la marca \u00abNew Mix\u00bb: dise\u00f1ar estrategias de comunicaci\u00f3n digital para acercar sus productos a la Generaci\u00f3n Z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento incluy\u00f3 conferencias, talleres y sesiones creativas. Cuatro charlas inaugurales inspiraron a los participantes:<\/p>\n\n\n\n<ul class=\"wp-block-list listado_generico\">\n<li><em>El papel de la estrategia en el proceso creativo<\/em> por Jorge Ch\u00e1vez, coordinador de la Licenciatura en Mercadotecnia Estrat\u00e9gica, An\u00e1huac.<\/li>\n\n\n\n<li><em>Dise\u00f1o + negocios + futuro<\/em> por Edgar L\u00f3pez, creativo y fundador de By Esgarik.<\/li>\n\n\n\n<li><em>Metamorfosis ilustrada<\/em>, taller impartido por Estudio L\u00e1pis (Ina Hristova y Joan V\u00e1zquez).<\/li>\n\n\n\n<li><em>La ilusi\u00f3n de la genialidad (o c\u00f3mo sobrevivir al dise\u00f1o sin ser creativo)<\/em>, por Estudio Cuatroojos (Lorena Ortega y Manuel L\u00f3pez Rocha).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durante tres d\u00edas los equipos trabajaron siguiendo la metodolog\u00eda de la Odisea en Publicidad UCM desarrollando cuatro etapas: investigaci\u00f3n, conceptualizaci\u00f3n, propuesta estrat\u00e9gica y ejecuci\u00f3n creativa. Finalmente, cinco estudiantes resultaron ganadoras: Ana Mar\u00eda Garz\u00f3n Correa (UCM), Danna Lozada, Am\u00e9rica Rizo, Arely Reducindo y Carla Padilla (An\u00e1huac).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reflexiones sobre la experiencia acad\u00e9mica<\/strong> Odisea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para C\u00e9sar Ben\u00edtez, director de la Escuela de Dise\u00f1o de la Universidad An\u00e1huac Veracruz: <em>\u00abha sido una grata sorpresa descubrir la cantidad de similitudes que compartimos a nivel acad\u00e9mico, profesional y personal. Destaco especialmente la interacci\u00f3n interdisciplinaria e intercultural entre los estudiantes, que les permite fortalecer su creatividad y explorar sus propias habilidades\u00bb. <\/em>Adem\u00e1s, manifest\u00f3 su deseo de repetir la experiencia tanto en M\u00e9xico como en Colombia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, C\u00e9sar Castiblanco Laurada, director del programa de Publicidad de la UCM, afirm\u00f3 que <em>\u00abrealizar una edici\u00f3n de la Odisea en la Universidad An\u00e1huac Veracruz, campus Xalapa, ha sido una gran oportunidad para fomentar la colaboraci\u00f3n entre nuestras instituciones. Este tipo de espacios integran a los estudiantes con escenarios reales donde convergen la academia y el sector empresarial, permitiendo la creaci\u00f3n de productos comunicativos con impacto social y una enriquecedora experiencia intercultural basada en la creatividad\u00bb.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un recorrido por la cultura veracruzana<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1024\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/odisea-ucm-en-mexico2-962x1024.jpg\" alt=\"\" class=\"wp-image-222219\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"1024\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2025\/03\/odisea-ucm-en-mexico1-932x1024.jpg\" alt=\"\" class=\"wp-image-222220\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La 4ta. Edici\u00f3n de la Odisea Repentina Latinoamericana tambi\u00e9n incluy\u00f3 actividades culturales y tur\u00edsticas. Los participantes visitaron el pueblo m\u00e1gico de Naolinco de Victoria, donde conocieron de cerca la tradici\u00f3n y cultura veracruzana. Como cierre del evento realizaron un recorrido por el puerto de Veracruz, disfrutando de su riqueza hist\u00f3rica y encanto costero en el Golfo de M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n te puede interesar:<em> <a href=\"https:\/\/www.ucm.edu.co\/en\/estudiantes-de-publicidad-organizaron-charla-con-expertos-sobre-marca-personal-como-clave-del-exito\/\">https:\/\/www.ucm.edu.co\/estudiantes-de-publicidad-organizaron-charla-con-expertos-sobre-marca-personal-como-clave-del-exito\/<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Como parte de su estrategia de visibilidad y posicionamiento internacional, la Universidad Cat\u00f3lica de Manizales (UCM) celebr\u00f3 una nueva edici\u00f3n de la Odisea en Publicidad, esta vez con un enfoque internacional en M\u00e9xico.<\/p>","protected":false},"author":5,"featured_media":222215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13,16,1],"tags":[1090,1091,362],"class_list":["post-222093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","category-internacionalizacion","category-sin-categoria","tag-odisea-latinoamericana","tag-odisea-ucm","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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