{"id":208662,"date":"2023-04-21T11:15:06","date_gmt":"2023-04-21T16:15:06","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=208662"},"modified":"2023-06-13T08:44:03","modified_gmt":"2023-06-13T13:44:03","slug":"evento-chec-con-formato-shark-tank-tuvo-acompanamiento-de-publicidad-ucm","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/evento-chec-con-formato-shark-tank-tuvo-acompanamiento-de-publicidad-ucm\/","title":{"rendered":"Evento CHEC con formato Shark Tank, tuvo acompa\u00f1amiento de Publicidad UCM"},"content":{"rendered":"<p class=\"wp-block-paragraph\">CHEC INN es un programa interno que busca promover la innovaci\u00f3n de todos los trabajadores de CHEC desde sus diferentes \u00e1reas de conocimiento. El profesor del <strong>Programa de Publicidad<\/strong> y de la <strong>Specialization in Branding and Strategic Communication<\/strong> de la Universidad Cat\u00f3lica de Manizales, <strong>Doctor David D\u00edez<\/strong>, estuvo presente acompa\u00f1ando el evento como invitado especial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proyecto inici\u00f3 desde el a\u00f1o pasado donde a trav\u00e9s de mentores especializados han capacitado a varios de los participantes, denominados Checiners. Varios de los talleres o capacitaciones se han realizado en diferentes lugares como en Neurocity en el Recinto del Pensamiento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/ADN-Innovador-2.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"297\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/ADN-Innovador-2.jpeg\" alt=\"Evento con el Formato Shark Tank en la CHEC, con acompa\u00f1amiento UCM\" class=\"wp-image-208665\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/ADN-Innovador-2.jpeg 500w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/ADN-Innovador-2-480x285.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se realiz\u00f3 una convocatoria inicialmente para empezar con un proceso de educaci\u00f3n y seguimiento para al final llegar al evento, con el formato programa de televisi\u00f3n <strong>\u201cShark Tank\u201d<\/strong> (Tanque de Tiburones), donde se expon\u00edan las ideas para pasar a la siguiente fase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>David D\u00edez &#8211; Profesor UCM <\/strong>: \u201c<em>Mi rol era de evaluador en calidad de experto en Innovaci\u00f3n Social desde la Publicidad y el Branding, en representaci\u00f3n de la UCM, analizando las ideas de los colaboradores de CHEC que han venido en un proceso de acompa\u00f1amiento desde su \u00e1rea de Innovaci\u00f3n, donde presentan propuestas en b\u00fasqueda de apoyo t\u00e9cnico y\/o financiero<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/FuKp8TUXwAAqKI5.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"332\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/FuKp8TUXwAAqKI5.jpg\" alt=\"Evento con el Formato Shark Tank en la CHEC, con acompa\u00f1amiento UCM\" class=\"wp-image-208666\" srcset=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/FuKp8TUXwAAqKI5.jpg 400w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/FuKp8TUXwAAqKI5-300x249.jpg 300w, https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2023\/04\/FuKp8TUXwAAqKI5-14x12.jpg 14w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>CHEC INN es un programa interno que busca promover la innovaci\u00f3n de todos los trabajadores de CHEC desde sus diferentes \u00e1reas de conocimiento. El profesor del Programa de Publicidad y [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":208664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[672,13],"tags":[361,272,362,68,69],"class_list":["post-208662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","category-docencia","tag-chec","tag-programa-de-publicidad-ucm","tag-publicidad","tag-ucm","tag-universidad-catolica-de-manizales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/evento-chec-con-formato-shark-tank-tuvo-acompanamiento-de-publicidad-ucm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"CHEC INN es un programa interno que busca promover la innovaci\u00f3n de todos los trabajadores de CHEC desde sus diferentes \u00e1reas de conocimiento. 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