{"id":206397,"date":"2022-12-06T19:02:49","date_gmt":"2022-12-07T00:02:49","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=206397"},"modified":"2022-12-07T10:04:50","modified_gmt":"2022-12-07T15:04:50","slug":"publicistas-ucm-conquistaron-el-olimpo-demostrando-que-tienen-la-garra-creativa","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/publicistas-ucm-conquistaron-el-olimpo-demostrando-que-tienen-la-garra-creativa\/","title":{"rendered":"Publicistas UCM conquistaron el Olimpo demostrando que tienen \u201cLa Garra Creativa\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Una batalla hecha para creativos. Todo empez\u00f3 con un correo, una invitaci\u00f3n a ser parte de una historia&nbsp;<em>\u201cSe encuentran abiertas las inscripciones para la <strong>19\u00b0 Edici\u00f3n de los Premios Garra Creativa 2022<\/strong> que organiza el programa de Publicidad de la Fundaci\u00f3n Universitaria del \u00c1rea Andina. Los animo a que se inscriban y sigamos escribiendo juntos la historia y la gloria de nuestro programa de <strong>Publicidad UCM<\/strong>\u201d.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y sin duda los estudiantes de la UCM escribieron grandes historias, se arriesgaron a entrar en una competencia m\u00edtica para demostrar la grandeza de su talento y las habilidades que durante la carrera han obtenido en un campo donde las ideas creativas se destacan de acuerdo a su capacidad para persuadir, impactar, innovar y transformar, aun desde el medio acad\u00e9mico, la realidad de la comunicaci\u00f3n, la publicidad, el dise\u00f1o y el mercadeo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-05-at-4.12.18-PM-2.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-05-at-4.12.18-PM-2-1024x799.jpeg\" alt=\"\" class=\"wp-image-206426\" width=\"550\" height=\"429\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un camino lento pero seguro, que gu\u00eda hacia la competencia que&nbsp;<em>\u2018Inmortalizar\u00e1\u2019<\/em>&nbsp;las mejores ideas: seguir el link, elegir los mejores proyectos,&nbsp;inscribirlos en las categor\u00edas y esperar con paciencia que el correo que conten\u00eda la respuesta, finalmente llegara.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u00a1Tenemos una noticia para ti, Has sido nominado por el poder de tu creatividad!\u201d&nbsp;<\/em>unas palabras que mueven un mundo de emociones por dentro, que cambian el rumbo de cada estudiante que no desea solo pasar por la universidad pisando las aulas, contestando ex\u00e1menes y entregando trabajos producto de muchas trasnochadas, sino que desean demostrar el valor de su esfuerzo, su capacidad creativa y que sus trabajos son merecedores de honor y gloria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La noche del 11 de Noviembre se acercaba y con ella el momento de conocer los ganadores que demostraron ser los mejores en el Olimpo. Para la UCM es motivo de gran orgullo saber que 17 de nuestros grandes creativos obtuvieron<strong> Garra Creativa de Oro, Plata y Bronce<\/strong> con las referencias que inscribieron en 11 de las 14 categor\u00edas existentes, incluyendo el Gran Zarpazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Animaci\u00f3n &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: David Torres Daza \u2013 \u2018Jungle Beer\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra BTL &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83c\udfc5\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t3d\/1\/16\/1f3c5.png\"> Oro: Santiago \u00c1lvarez Parra \u2013 \u2018Somos tu luz suzuki\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Sara Valencia Cardona y Valentina G\u00f3mez Rodr\u00edguez \u2013 \u2018Centro Hist\u00f3rico\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd49\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t96\/1\/16\/1f949.png\"> Bronce: Sara Valencia Cardona y Valentina G\u00f3mez Rodr\u00edguez \u2013 \u2018Suicidio\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Merchandising &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Mariana D\u00edaz Arango y Manuela Arbel\u00e1ez C\u00e1rdenas \u2013 \u2018Un festival navide\u00f1o con alpina\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd49\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t96\/1\/16\/1f949.png\"> Bronce: Leandra Katherin Bedoya Cifuentes \u2013 \u2018Nosotras: Florece la esencia de ser mujer\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Ilustraci\u00f3n &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Sara Valencia Cardona y Valentina G\u00f3mez Rodr\u00edguez \u2013 \u2018La vida en color Azul\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd49\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t96\/1\/16\/1f949.png\"> Bronce: Mariana D\u00edaz Arango \u2013 \u2018Personajes\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Dise\u00f1o Gr\u00e1fico &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83c\udfc5\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t3d\/1\/16\/1f3c5.png\"> Oro: Juan Sebasti\u00e1n Benavides \u2013 \u2018Racism is the real pandemic\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Fotograf\u00eda Publicitaria &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83c\udfc5\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t3d\/1\/16\/1f3c5.png\"> Oro: Juan Sebasti\u00e1n Benavides \u2013 \u2018Ballet de new york\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Santiago \u00c1lvarez Parra \u2013 \u2018El Camino de Red Bull\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Radio &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Leandra Katherin Bedoya Cifuentes \u2013 \u2018Siente el amor, Siente Coca-Cola\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Spot &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd49\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t96\/1\/16\/1f949.png\"> Bronce: Santiago \u00c1lvarez Parra, Mario Alejandro Ruiz Hurtado, Mar\u00eda Jos\u00e9 Bueno Amaya, Andr\u00e9s Camilo Manrique Jagua y Juan Manuel Cardona Mar\u00edn \u2013 \u2018Cada BonYurt es un misterio por resolver\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Campa\u00f1a de Acci\u00f3n Social &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Sof\u00eda Mej\u00eda Ochoa, Mariana D\u00edaz Arango y Manuela Arbel\u00e1ez C\u00e1rdenas \u2013 \u2018Help me\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd49\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t96\/1\/16\/1f949.png\"> Bronce: Laura Pe\u00f1aloza Mu\u00f1oz \u2013 \u2018No somos tan diferentes\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Categor\u00eda Garra Campa\u00f1a Publicitaria &#8211;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83e\udd48\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\"> Plata: Aurora Mar\u00eda Ot\u00e1lvaro Salazar y Valentina Cardona Morales \u2013 \u2018Que la falta de conocimiento no te nuble la vista\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gran Zarpazo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t15\/1\/16\/1f948.png\" alt=\"\ud83e\udd48\"> Plata: David Torres Daza, Alejandra Guapacha Montoya y Mar\u00eda Jos\u00e9 Bueno \u2013 \u2018YOI\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/12\/PREMIOS-GARRA-2-1024x759.png\" alt=\"\" class=\"wp-image-206420\" width=\"296\" height=\"212\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con alegr\u00eda y emoci\u00f3n nuestros estudiantes dejaron en alto el nombre de la Universidad Cat\u00f3lica de Manizales, 17 estatuillas de los Premios Garra que demuestran que la UCM ha dejado una huella imborrable en los estudiantes del programa de Publicidad, quienes saldr\u00e1n a demostrar al mundo que sus ideas tienen el poder de transformar diversas realidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juan Sebasti\u00e1n&nbsp;Benavides, estudiante de d\u00e9cimo semestre y ganador de Garra Creativa Oro&nbsp;<\/strong><em>\u201cEs una oportunidad incre\u00edble de visibilizar nuestro trabajo a nivel nacional. El solo hecho de estar nominado es un gran logro para cualquier creativo y en caso de ganar, es un honor poder recibir este tipo de reconocimientos al trabajo duro que hay detr\u00e1s de cada pieza\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Helman Norbey Moreno Agudelo, profesor de Publicidad UCM&nbsp;<\/em><\/strong><em>\u201cEs importante que las universidades y los programas de publicidad conserven estos est\u00edmulos para que los estudiantes saquen adelante todas sus ideas creativas. Es valioso para el estudiante porque le permite enriquecer su book, porque pone a juego su capacidad de crear, de retarse a s\u00ed mismo a ejecutar buenas ideas y de retarse con otros creativos a nivel nacional e internacional al ser valorados por personas en la academia y el medio publicitario.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>El hecho de participar, competir, ser nominado o ganar es de gran valor y es una inmensa satisfacci\u00f3n para los estudiantes, para los profesores, para el programa y para la universidad.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>17 Estudiantes de Publicidad UCM obtuvieron Garra Creativa de Oro, Plata y Bronce con las referencias que inscribieron en 11 de las 14 categor\u00edas existentes<\/p>","protected":false},"author":5,"featured_media":206428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[672,13],"tags":[272,362,68,69],"class_list":["post-206397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","category-docencia","tag-programa-de-publicidad-ucm","tag-publicidad","tag-ucm","tag-universidad-catolica-de-manizales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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