{"id":203139,"date":"2022-08-25T11:17:56","date_gmt":"2022-08-25T16:17:56","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=203139"},"modified":"2023-07-17T11:17:49","modified_gmt":"2023-07-17T16:17:49","slug":"una-experiencia-intercultural-en-chicago","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/una-experiencia-intercultural-en-chicago\/","title":{"rendered":"Una experiencia intercultural en Chicago"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"609\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/08\/plazoleta_07_chicago.jpg\" alt=\"\" class=\"wp-image-203141\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">El famoso horizonte de Chicago es como un libro abierto de aventuras por descubrir. En el territorio de la tercera ciudad m\u00e1s grande de Estados Unidos converge la belleza natural combinada con la urbana; pues en la ciudad de los vientos, como es conocida com\u00fanmente Chicago, resplandecen maravillosos rascacielos, vecindarios coloridos, kil\u00f3metros de costa de lago, playas, parques y \u00e1reas verdes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este fue el destino de los estudiantes de Publicidad de la UCM, Isabella Fern\u00e1ndez, Valentina Motato, Carlos Mario Osorio y Daniela Santacruz, quienes, en 2021, realizaron una pasant\u00eda como asistentes de investigaci\u00f3n, que les permiti\u00f3 realizar su movilidad acad\u00e9mica internacional en la Universidad DePaul y tener una experiencia acad\u00e9mica y cultural inolvidable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Diversidad cultural<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El viaje que inici\u00f3 en el Aeropuerto Mateca\u00f1a de Pereira, tuvo una escala en Panam\u00e1 y desemboc\u00f3 en una nueva realidad, donde el intercambio, m\u00e1s all\u00e1 de ser solo un viaje, se convirti\u00f3 en un nuevo modo de ver la vida, de entender las culturas y enriquecer sus conocimientos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su estad\u00eda, los j\u00f3venes estudiantes conocieron museos y sitios hist\u00f3ricos y tur\u00edsticos; se deleitaron con las diferentes culturas, religiones y nacionalidades que se encuentran en Chicago, donde se estima que se hablan m\u00e1s de 130 idiomas y conviven 26 grupos que van desde Andersonville \u2014 el barrio sueco \u2014 hasta Pilsen, un lugar pintoresco y lleno de vistosos murales callejeros.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La ciudadan\u00eda global, m\u00e1s all\u00e1 de un concepto, es una experiencia que trasciende con el hecho de viajar y conocer otro pa\u00eds; es ver el mundo desde otra perspectiva; tomar decisiones y analizar de manera cr\u00edtica aspectos de tu vida que no hab\u00edas visto antes o que tienen que ver con tu perfil profesional.<\/p>\n<cite>Daniela Santacruz<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Experiencia educativa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los cuatro futuros publicistas de la UCM conocieron el Campus de Comunicaci\u00f3n de la Universidad de DePaul, donde tomaron cursos que les permitieron conocer la importancia de la diversidad cultural en los procesos de formulaci\u00f3n de estrategias y comunicaci\u00f3n en la publicidad y las din\u00e1micas de la ciudad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Valentina Motato esta experiencia super\u00f3 sus expectativas, le ayud\u00f3 a crecer como persona y profesional y a ver el mundo con ojos de asombro. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Esto fue una gran ense\u00f1anza para mi vida. Pude entender c\u00f3mo la publicidad ayuda a construir y reforzar la identidad social, ya que cuando se plantean estrategias de este modo, las personas no sienten que la marca excluye su cultura, sino que sienten mayor conexi\u00f3n con ellas, gracias a la utilizaci\u00f3n de su idioma y de elementos culturales de cada pa\u00eds.<\/p>\n<cite>Valentina Motato<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, esta experiencia les permiti\u00f3 a los estudiantes de la UCM ver el mundo con asombro y entender la riqueza cultural que hay en \u00e9l, contribuyendo a su transformaci\u00f3n con sentido social y a la construcci\u00f3n de comunidades m\u00e1s inclusivas, diversas y multiculturales; como lo menciona Daniela Santacruz la publicidad va m\u00e1s all\u00e1 de crear contenidos. Se trata de conectar con la gente, de mover sentimientos, permitir a las personas expresarse, dar voz a una comunidad y lograr que se sientan identificadas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contin\u00faa leyendo la revista&#8230;<\/h2>\n\n\n<div class=\"_df_book df-lite\" id=\"df_203088\"  _slug=\"plazoleta-ed-10\" data-title=\"plazoleta-ed-10\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_203088 = {\"outline\":[],\"backgroundColor\":\"#fff\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/plazoleta_10.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>","protected":false},"excerpt":{"rendered":"<p>\u00abLa ciudadan\u00eda global, m\u00e1s all\u00e1 de un concepto, es una experiencia que trasciende con el hecho de viajar y conocer otro pa\u00eds; es ver el mundo desde otra perspectiva; tomar decisiones y analizar de manera cr\u00edtica aspectos de tu vida que no hab\u00edas visto antes o que tienen que ver con tu perfil profesional.\u00bb<\/p>","protected":false},"author":8,"featured_media":203140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-203139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacionalizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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