{"id":199573,"date":"2022-04-08T18:18:12","date_gmt":"2022-04-08T23:18:12","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=199573"},"modified":"2022-08-24T17:15:08","modified_gmt":"2022-08-24T22:15:08","slug":"estudiantes-de-publicidad-ucm-finalistas-de-los-effie-college-2022","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/estudiantes-de-publicidad-ucm-finalistas-de-los-effie-college-2022\/","title":{"rendered":"Estudiantes de Publicidad UCM finalistas de los Effie College 2022"},"content":{"rendered":"<p class=\"wp-block-paragraph\">la Asociaci\u00f3n Nacional de Anunciantes de Colombia, ANDA, dio a conocer el listado de finalistas de la sexta edici\u00f3n de los Premios Effie College Colombia 2022, en los que&nbsp;los estudiantes del programa de Publicidad, de la Universidad Cat\u00f3lica de Manizales, lograron dos nominaciones con las campa\u00f1as realizadas para las marcas Movistar y Sanofi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los grupos finalistas, quienes  crearon la campa\u00f1a <strong>\u00ab<em>Conect-arte by Movistar\u00bb,<\/em><\/strong> estuvo conformado por los estudiantes de octavo semestre Juan Camilo Cardona Tabares, Juan Guillermo Londo\u00f1o, Benjam\u00edn Ram\u00edrez L\u00f3pez y Alejandro Vel\u00e1squez D\u00edaz. Por otra parte, las estudiantes Sof\u00eda Mej\u00eda Ochoa, de octavo semestre; Mar\u00eda Jos\u00e9 Jaramillo Vallejo, Mariana D\u00edaz Arango, Manuela Arbel\u00e1ez C\u00e1rdenas y Salom\u00e9 V\u00e1squez Alzate, de s\u00e9ptimo semestre, se convirtieron en finalistas con su campa\u00f1a <em><strong>\u00abbarriguitas prevenidas, barriguitas protegidas\u00bb<\/strong><\/em>, para la empresa Sanofi.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/04\/IMG-5260-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" data-id=\"199575\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/04\/IMG-5260-1.jpg\" alt=\"\" class=\"wp-image-199575\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/04\/IMG-5258-1.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" data-id=\"199574\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/04\/IMG-5258-1.jpg\" alt=\"\" class=\"wp-image-199574\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Opiniones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juan Guillermo Londo\u00f1o, estudiante de octavo semestre de Publicidad:<\/strong> \u201cEl proceso de creaci\u00f3n de la campa\u00f1a para Movistar fue tenso, enriquecedor y atrevido, pues desde nuestro \u00e1mbito publicitario siempre queremos innovar y mostrar cosas que den resultados positivos y creativos. Es satisfactorio ver los resultados de tantas horas de esfuerzo y, tambi\u00e9n, la alegr\u00eda al saber que este tipo de actividades muestran nuestro desarrollo como publicista con la consecuci\u00f3n de esta campa\u00f1a que est\u00e1 entre las mejores estrategias en toda Colombia\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manuela Arbel\u00e1ez C\u00e1rdenas, estudiante de s\u00e9ptimo semestre de Publicidad:<\/strong> \u201cFue un proceso de investigaci\u00f3n profundo, donde conocimos de la marca y de los beneficios que ten\u00edan. Empezamos a resolver el reto de c\u00f3mo implementar un producto de una manera preventiva. Creamos una estrategia con la cual Sanofi pudiera acercarse m\u00e1s a su audiencia. Creo que para todas es un logro muy significativo\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mariana D\u00edaz Arango, estudiante de s\u00e9ptimo semestre de Publicidad:<\/strong> \u201cContamos con el apoyo de la profesora Juliana D\u00edaz, quien nos contextualizo. No se trata solo de una idea creativa y eficaz, sino de aprender a conocer el producto, sus antecedentes, el p\u00fablico y todo lo que esto conlleva. Lo m\u00e1s dif\u00edcil de este proceso fue superar los bloqueos creativos e ir m\u00e1s all\u00e1 de lo que ya est\u00e1 planteado, sin embargo, el apoyo grupal nos permiti\u00f3 superar estos retos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acompa\u00f1amiento UCM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como lo menciona la profesora Juliana D\u00edaz Ospina, tutora de los estudiantes finalistas, para ellos tener un premio Effie en su hoja de vida les abre las puertas en cualquier centro de pr\u00e1ctica, inclusive en el campo laboral, a nivel global. Esto debido a que los premios Effie College no califican, \u00fanicamente, la est\u00e9tica y el dise\u00f1o sino su viabilidad y efectividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juliana D\u00edaz Ospina, profesora de<\/strong> <strong>Publicidad: <\/strong>\u00bb Acompa\u00f1ar durante varios a\u00f1os los trabajos participantes a Effie College me ha permitido conocer y analizar las diferentes perspectivas con las que se analizan los productos. Desde esa mirada, conducimos a los estudiantes hacia la investigaci\u00f3n, que conozcan los objetivos que quieren lograr las marcas y que entiendan la importancia que tiene la efectividad. Es muy satisfactorio ver a nuestros estudiantes ser finalistas. La tarea del profesor no es ganarse los premios, sino ver el impacto que tienen estas actividades en los estudiantes\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de publicidad disputar\u00e1n el puesto por el oro la plata o el bronce.<\/p>","protected":false},"author":5,"featured_media":199576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13],"tags":[551,68],"class_list":["post-199573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","tag-effie-college","tag-ucm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/estudiantes-de-publicidad-ucm-finalistas-de-los-effie-college-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UCM - 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