{"id":198523,"date":"2022-04-07T17:32:41","date_gmt":"2022-04-07T22:32:41","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=198523"},"modified":"2022-04-07T17:43:11","modified_gmt":"2022-04-07T22:43:11","slug":"libro-odisea-en-publicidad","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/libro-odisea-en-publicidad\/","title":{"rendered":"Libro Odisea en Publicidad"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como proyecto acad\u00e9mico, la Odisea en Publicidad de la Universidad Cat\u00f3lica de Manizales es pionera en Colombia. Su fundamentaci\u00f3n e implementaci\u00f3n en los \u00e1mbitos nacional e internacional surge de la necesidad de articular esfuerzos entre universidad, empresa, Estado y sociedad civil alrededor de la construcci\u00f3n de productos publicitarios realizados por estudiantes para clientes reales. 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