{"id":198150,"date":"2022-02-07T09:33:26","date_gmt":"2022-02-07T14:33:26","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=198150"},"modified":"2022-02-07T09:38:31","modified_gmt":"2022-02-07T14:38:31","slug":"las-voces-polifonicas-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/las-voces-polifonicas-de-la-publicidad\/","title":{"rendered":"Las voces polif\u00f3nicas de la Publicidad"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Este libro presenta la compilaci\u00f3n de algunos de los resultados producto de las investigaciones formuladas y desarrolladas entre los a\u00f1os 2015 y 2019 por los profesores investigadores del Grupo de Investigaci\u00f3n Altamira del Programa de Publicidad de la Universidad Cat\u00f3lica de Manizales &#8211; UCM (escalafonado en categor\u00eda B del Ministerio de Ciencia, Tecnolog\u00eda e Innovaci\u00f3n &#8211; Minciencias). Pudiera considerarse el presente trabajo una continuaci\u00f3n de la obra publicada en el a\u00f1o 2016 con el t\u00edtulo\u00a0<em>Publicidad. Abordajes epistemol\u00f3gicos, creatividad, consumo y marca,<\/em>cuyos prop\u00f3sitos, al igual que los de este libro, fueron y son socializar y difundir los nuevos conocimientos entre la comunidad acad\u00e9mica para el aprovechamiento de su informaci\u00f3n en la formulaci\u00f3n de nuevos proyectos de investigaci\u00f3n; aplicar sus contenidos como temas de clase y bibliograf\u00eda de apoyo a diferentes cursos de programas de Publicidad, Mercadeo y afines; ubicar en el contexto investigativo del Grupo de Investigaci\u00f3n Altamira a los estudiantes que se incorporan como miembros de sus semilleros de investigaci\u00f3n; y propiciar la circulaci\u00f3n hacia el sector productivo local, regional y nacional con la perspectiva de la transferencia y aplicaci\u00f3n de los conocimientos aqu\u00ed referidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed mismo, este libro pretende dejar testimonio, huella y memoria hist\u00f3rica de los desarrollos en investigaci\u00f3n realizados por el Grupo de Investigaci\u00f3n Altamira durante ese quinquenio&nbsp;durante el quinquenio nombrado como resultado de estos y otros estudios, a lo cual se sum\u00f3 el ingreso de nuevos investigadores con otros intereses investigativos. Se dieron en este periodo los fundamentos para la movilizaci\u00f3n y resemantizaci\u00f3n de la l\u00ednea de investigaci\u00f3n del grupo, en aras de enfocarla y centrarla en las expectativas de investigaci\u00f3n presentes y en el inmediato futuro de sus miembros investigadores y usuarios de la l\u00ednea de investigaci\u00f3n, profesores y estudiantes.<\/p>\n\n\n<div class=\"_df_book df-lite\" id=\"df_198147\"  _slug=\"las-voces-polifonicas-de-la-publicidad\" data-title=\"las-voces-polifonicas-de-la-publicidad\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_198147 = {\"outline\":[],\"backgroundColor\":\"#fff\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/voces-polifonicas.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>","protected":false},"excerpt":{"rendered":"<p>Este libro presenta la compilaci\u00f3n de algunos de los resultados producto de las investigaciones formuladas y desarrolladas entre los a\u00f1os 2015 y 2019 por los profesores investigadores del Grupo de Investigaci\u00f3n Altamira del Programa de Publicidad de la Universidad Cat\u00f3lica de Manizales \u2013 UCM (escalafonado en categor\u00eda B del Ministerio de Ciencia, Tecnolog\u00eda e Innovaci\u00f3n \u2013 Minciencias).<\/p>","protected":false},"author":8,"featured_media":198151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-198150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-libros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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