{"id":197651,"date":"2016-04-11T08:09:00","date_gmt":"2016-04-11T13:09:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=197651"},"modified":"2022-01-11T08:10:23","modified_gmt":"2022-01-11T13:10:23","slug":"publicidad-abordajes-epistemologicos-creatividad-consumo-y-marca","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/publicidad-abordajes-epistemologicos-creatividad-consumo-y-marca\/","title":{"rendered":"Publicidad: Abordajes epistemol\u00f3gicos, creatividad, consumo y marca"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En&nbsp;<em>Publicidad: abordajes epistemol\u00f3gicos, creatividad, consumo y marca<\/em>&nbsp;el lector encontrar\u00e1 un amplio desarrollo te\u00f3rico sobre la transformaci\u00f3n de la comunicaci\u00f3n publicitaria en los contextos local, regional, nacional y global; adem\u00e1s de un acercamiento a los desarrollos de la modernidad y la contemporaneidad, con respecto a los procesos de comunicaci\u00f3n y lo que la Publicidad tiene para ofrecer y aportar a la discusi\u00f3n acad\u00e9mica y profesional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VV.AA.<br><strong>ISBN<\/strong>&nbsp;978-958-8930-54-1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copyright\u00a9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UNIVERSIDAD CAT\u00d3LICA DE MANIZALES<br>Vicerrector\u00eda Acad\u00e9mica \u00b7 Facultad de Ciencias Sociales, Humanidades y Teolog\u00eda<br>2016<\/p>","protected":false},"excerpt":{"rendered":"<p>En&nbsp;Publicidad: abordajes epistemol\u00f3gicos, creatividad, consumo y marca&nbsp;el lector encontrar\u00e1 un amplio desarrollo te\u00f3rico sobre la transformaci\u00f3n de la comunicaci\u00f3n publicitaria en los contextos local, regional, nacional y global; adem\u00e1s de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":197652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-197651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-libros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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