{"id":197220,"date":"2021-12-01T10:12:00","date_gmt":"2021-12-01T15:12:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=197220"},"modified":"2021-12-01T14:21:11","modified_gmt":"2021-12-01T19:21:11","slug":"estudiantes-de-publicidad-crearon-estrategias-de-adopcion-animal","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/estudiantes-de-publicidad-crearon-estrategias-de-adopcion-animal\/","title":{"rendered":"Estudiantes de Publicidad crearon estrategias de adopci\u00f3n animal"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Con el objetivo de incentivar la adopci\u00f3n de animales de la Unidad de Protecci\u00f3n Animal (UPA) de la ciudad, los estudiantes de quinto semestre del programa de Publicidad de la UCM, presentaron, ante funcionarios de la Alcald\u00eda, tres campa\u00f1as para aumentar el n\u00famero de adopciones en Manizales y contrarrestar la disminuci\u00f3n de esta actividad durante la pandemia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El espacio, que tuvo la presencia de la gestora Social de Manizales y graduada de la UCM, Valentina Acevedo Cruz, les permiti\u00f3 a los estudiantes tener una experiencia real de investigaci\u00f3n, planificaci\u00f3n y conceptualizaci\u00f3n de una campa\u00f1a para el UPA del municipio.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7176-1.jpg\" alt=\"\" data-id=\"197245\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7176-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7176-1\/\" class=\"wp-image-197245\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7175-1.jpg\" alt=\"\" data-id=\"197243\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7175-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7175-1\/\" class=\"wp-image-197243\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7170-1.jpg\" alt=\"\" data-id=\"197241\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7170-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7170-1\/\" class=\"wp-image-197241\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Campa\u00f1as<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Encontrando el amor: <\/strong>Esta estrategia se plante\u00f3 desde la premisa del cambio en la estructura familiar, donde prevalece el amor y la oportunidad de tener una mascota como compa\u00f1\u00eda en cualquier momento y como integrante de cualquier tipo de familia.<\/li><li><strong>Criollos Gourmet: <\/strong>Esta campa\u00f1a propuso vincular, durante la Feria de Manizales, a la Unidad de Protecci\u00f3n Animal en los eventos deportivos, culturales, art\u00edsticos, entre otros, para visibilizar la entidad y las mascotas que est\u00e1n en adopci\u00f3n. <\/li><li><strong>Tu alma gemela:<\/strong> Esta estrategia busca conectar a la persona con el su alma gemela de cuatro patas. Los estudiantes buscaron encontrar las necesidades que las mascotas y los adoptantes pod\u00edan tener, entre ellos la soledad, la falta de un hogar y la necesidad de cari\u00f1o, y de esta manera, hacer un lazo de ayuda entre los ambos. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7182-1.jpg\" alt=\"\" data-id=\"197242\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7182-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7182-1\/\" class=\"wp-image-197242\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7181-1.jpg\" alt=\"\" data-id=\"197244\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7181-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7181-1\/\" class=\"wp-image-197244\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7190-1.jpg\" alt=\"\" data-id=\"197240\" data-full-url=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/11\/IMG_7190-1.jpg\" data-link=\"https:\/\/www.ucm.edu.co\/img_7190-1\/\" class=\"wp-image-197240\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Impresiones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Valentina Acevedo Cruz, gestora social de Manizales:<\/strong> \u00abUstedes con esta actividad aportaron grandes ideas para la Unidad de Protecci\u00f3n Animal. Cada una de las campa\u00f1as me lleg\u00f3 al coraz\u00f3n. Creo que el nivel en el que est\u00e1n trabajando ahora en Publicidad es demasiado profundo, est\u00e1n llegando a unos conceptos incre\u00edbles y una l\u00ednea gr\u00e1fica muy buena. Quedo muy contenta porque nos vamos llenos de ideas que me encantar\u00eda poder aplicar\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manuela Vivas G\u00e1lviz, estudiante de Publicidad: <\/strong>\u00abEste ejercicio es muy importante porque son actividades donde desarrollamos todos los conceptos te\u00f3ricos, entonces, ponemos en pr\u00e1ctica todo lo aprendido, acerc\u00e1ndonos a lo que se hace en el mundo profesional. Este proyecto nos ret\u00f3; debimos ser creativos y r\u00e1pidos en la creaci\u00f3n de la estrategia\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergio Gonz\u00e1lez, estudiante de Publicidad:<\/strong> \u201cEste tipo de actividades vinculadas al mundo real son muy importante para nosotros los estudiantes porque nos ayuda a entender c\u00f3mo funciona el medio al que nos vamos a dedicar. Es muy diferente realizar una campa\u00f1a en clase que es imaginaria a tener un reto de crear una estrategia para un cliente real. Todo debe ser muy bien pensado para que la campa\u00f1a impacte, logre el objetivo y sea factible\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de quinto semestre recibieron un diploma de certificaci\u00f3n por parte de la Alcald\u00eda de Manizales.<\/p>","protected":false},"author":5,"featured_media":197239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13],"tags":[146,503,69],"class_list":["post-197220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","tag-alcaldia-de-manizales","tag-unidad-de-proteccion-animal","tag-universidad-catolica-de-manizales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UCM - 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