{"id":193743,"date":"2021-08-04T10:49:00","date_gmt":"2021-08-04T15:49:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=193743"},"modified":"2022-08-25T10:05:45","modified_gmt":"2022-08-25T15:05:45","slug":"ucm-presente-en-la-reactivacion-economica-del-sector-comercio-de-manizales","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/ucm-presente-en-la-reactivacion-economica-del-sector-comercio-de-manizales\/","title":{"rendered":"UCM presente en la reactivaci\u00f3n econ\u00f3mica del sector comercio de Manizales"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"589\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/08\/image-4.png\" alt=\"\" class=\"wp-image-193744\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La Alcald\u00eda de Manizales, FENALCO Caldas y la Universidad Cat\u00f3lica de Manizales, han suscrito un convenio que forma parte del proyecto de reactivaci\u00f3n econ\u00f3mica del sector comercio en la ciudad, en el cual se llevar\u00e1 a cabo el \u201cConcurso de Vitrinismo 2021\u201d basado en la tem\u00e1tica del mes del amor y la amistad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cerca de 30 comerciantes iniciaron este mi\u00e9rcoles 4 de agosto un proceso de formaci\u00f3n con la Universidad Cat\u00f3lica de Manizales, denominado&nbsp;<strong>Seminario de Merchandising Visual y Servicio al Cliente. &nbsp;<\/strong>El acto de apertura estuvo a cargo del director de Fenalco Caldas, Juan Jos\u00e9 Silva Serna, Paula Andrea S\u00e1nchez de la Secretar\u00eda de TICs y Competitividad y la Hermana Gloria Estela Rol\u00f3n D\u00edaz, vicerrectora acad\u00e9mica de la UCM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El profesor del Programa de Publicidad, Helman Norbey Moreno, capacitar\u00e1 a los comerciantes durante 6 mi\u00e9rcoles continuos, en distintas tem\u00e1ticas relacionadas con t\u00e9cnicas de merchandising, marca, servicio al cliente, tipos de cliente y t\u00e9cnicas de negociaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El concurso de vitrinismo premiar\u00e1 la mejor decoraci\u00f3n de acuerdo con los puntajes entregados por los jueces.&nbsp; La organizaci\u00f3n, asesor\u00eda y decoraci\u00f3n de las vitrinas tendr\u00e1 el acompa\u00f1amiento tanto de profesores como de estudiantes del programa de Publicidad de la Universidad Cat\u00f3lica de Manizales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sectores participantes en esta ocasi\u00f3n son: textiles, calzado, motos y accesorios, construcci\u00f3n, Ferretero y comercio minorista ubicados en el centro hist\u00f3rico de la ciudad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1357\" height=\"605\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/08\/Vitrin1.png\" alt=\"\" class=\"wp-image-193745\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>La Alcald\u00eda de Manizales, FENALCO Caldas y la Universidad Cat\u00f3lica de Manizales, han suscrito un convenio que forma parte del proyecto de reactivaci\u00f3n econ\u00f3mica del sector comercio en la ciudad, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":193746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13],"tags":[146,416,417,418,68,69],"class_list":["post-193743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-docencia","tag-alcaldia-de-manizales","tag-concurso-vitrinismo","tag-fenalco-caldas","tag-programa-de-publicidad","tag-ucm","tag-universidad-catolica-de-manizales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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