{"id":190856,"date":"2018-09-26T15:37:00","date_gmt":"2018-09-26T20:37:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=190856"},"modified":"2021-04-19T15:37:35","modified_gmt":"2021-04-19T20:37:35","slug":"en-la-ucm-celebramos-el-dia-mundial-del-turismo-con-expertos","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/en-la-ucm-celebramos-el-dia-mundial-del-turismo-con-expertos\/","title":{"rendered":"En la UCM celebramos el D\u00eda Mundial del Turismo con expertos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Con motivo del&nbsp;<strong>D\u00eda Mundial del Turismo<\/strong>, que se celebra el&nbsp;<strong>27 de septiembre&nbsp;<\/strong>de 2018, en la Universidad Cat\u00f3lica de Manizales (<strong>UCM<\/strong>) se realiz\u00f3 el evento&nbsp;<strong>El turismo y la transformaci\u00f3n digital<\/strong>, en el que participaron la C\u00e1mara de Comercio de Manizales por Caldas, Asdegu\u00edas y el Sena (<a href=\"https:\/\/www.facebook.com\/pg\/ucatolicamanizales\/photos\/?tab=album&amp;album_id=10155890909481404\" target=\"_blank\" rel=\"noreferrer noopener\">ver fotos<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlgunos&nbsp;<strong>colegios de Manizales y rurales<\/strong>&nbsp;asistieron al evento, ya que, adem\u00e1s de ser parte de U. en Tu Colegio y U. en el Campo, tambi\u00e9n est\u00e1n vinculados al&nbsp;<strong>programa de ingl\u00e9s<\/strong>&nbsp;con prop\u00f3sitos espec\u00edficos en turismo que tiene la UCM\u201d afirm\u00f3&nbsp;<strong>Martha Luc\u00eda Jaramillo Rivera<\/strong>, coordinador de proyectos de extensi\u00f3n del Centro de Idiomas UCM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caf\u00e9 y turismo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gastronom\u00eda, aplicaciones digitales e investigaciones se dieron a conocer en el desarrollo del evento.&nbsp;<strong>Valeria Gonz\u00e1lez Mart\u00ednez<\/strong>&nbsp;habl\u00f3 de la observaci\u00f3n de aves como atractivo tur\u00edstico en la ruta&nbsp;<strong>Sierra del Caf\u00e9<\/strong>&nbsp;de Veracruz (<strong>M\u00e9xico<\/strong>), en el que habl\u00f3 de las bondades del caf\u00e9 de su territorio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>tecnolog\u00eda&nbsp;<\/strong>tambi\u00e9n tuvo protagonismo, como los&nbsp;<strong>procesos de transformaci\u00f3n digital<\/strong>&nbsp;en el sector&nbsp;<strong>turismo<\/strong>, a trav\u00e9s de tendencias como las tecnolog\u00edas emergentes (realidad aumentada),&nbsp;<em>blockchain<\/em>, econom\u00edas colaborativas, procesos de marketing digital e innovaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQueremos&nbsp;<strong>movilizar a los j\u00f3venes<\/strong>&nbsp;para que se apropien y&nbsp;<strong>aprovechen m\u00e1s las tecnolog\u00edas<\/strong>&nbsp;desde sus estructuras profesionales, para una generaci\u00f3n de valor p\u00fablico y una econom\u00eda colaborativa que se vea impactada frente a la prestaci\u00f3n del servicio\u201d se\u00f1al\u00f3&nbsp;<strong>Elizabeth Bland\u00f3n Berm\u00fadez,<\/strong>&nbsp;docente de la U. de los Andes, U. Nacional y U. Externado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reconocimiento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La UCM le hizo entrega de un reconocimiento en nota de estilo a&nbsp;<strong>Asdegu\u00edas<\/strong>&nbsp;por sus&nbsp;<strong>25 a\u00f1os&nbsp;<\/strong>de funcionamiento, llevando a los turistas a vivir grandes experiencias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este evento fue organizado por el Programa de Administraci\u00f3n Tur\u00edstica y el programa de extensi\u00f3n del Centro de Idiomas UCM.<\/p>","protected":false},"author":5,"featured_media":190857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-190856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyeccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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