{"id":190755,"date":"2020-01-22T16:25:00","date_gmt":"2020-01-22T21:25:00","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?p=190755"},"modified":"2021-04-17T16:25:32","modified_gmt":"2021-04-17T21:25:32","slug":"la-ucm-desarrollo-proyecto-de-fortalecimiento-de-turismo-cultural-en-aguadas","status":"publish","type":"post","link":"https:\/\/www.ucm.edu.co\/en\/la-ucm-desarrollo-proyecto-de-fortalecimiento-de-turismo-cultural-en-aguadas\/","title":{"rendered":"La UCM desarroll\u00f3 proyecto de fortalecimiento de turismo cultural en Aguadas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El programa de Administraci\u00f3n de Empresas Tur\u00edsticas de la Universidad Cat\u00f3lica de Manizales realiz\u00f3 un proyecto de&nbsp;<strong>fortalecimiento de turismo cultural en Aguadas (Caldas),<\/strong>&nbsp;con el fin de contribuir al posicionamiento local, regional, nacional e internacional del municipio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto se desarroll\u00f3 en las fases de&nbsp;<strong>diagn\u00f3stico, capacitaci\u00f3n y plan de marketing con ocho operadores tur\u00edsticos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA partir del diagn\u00f3stico entramos a mirar los aspectos por mejorar o en los que no era tan fuerte el municipio, despu\u00e9s se realiz\u00f3 una capacitaci\u00f3n en temas de producto y marketing tur\u00edstico. Finalizamos el proceso con un dise\u00f1o del plan de marketing que tiene como objetivo la promoci\u00f3n, comercializaci\u00f3n del municipio en general\u201d, afirm\u00f3 David L\u00f3pez, docente del programa de Administraci\u00f3n de Empresas Tur\u00edsticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con el docente, el municipio de Aguadas tiene como grandes retos, el mejoramiento de su infraestructura vial y el reforzamiento de los atractivos tur\u00edsticos para captar m\u00e1s turistas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto fue liderado por los docentes<strong>&nbsp;David L\u00f3pez y Erika Lilliana Ocampo, dos estudiantes asistentes, la Unidad de Turismo del municipio, Polic\u00eda de Turismo y la Alcald\u00eda de Aguadas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con dicho insumo la Alcald\u00eda de Aguadas tendr\u00e1 como reto adoptar dicho proyecto de fortalecimiento del producto de turismo cultural, el cual podr\u00e1 ser incluido en el Plan de Desarrollo y adem\u00e1s, ser\u00e1 una carta de navegaci\u00f3n para empezar a realizar grandes apuestas por el turismo y m\u00e1s cuando es un municipio que pertenece a los pueblos patrimonio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El proyecto dur\u00f3 un a\u00f1o con la implementaci\u00f3n de las tres fases.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl programa de Administraci\u00f3n de Empresas Tur\u00edsticas contribuye en el fortalecimiento del turismo en los diferentes municipios, para que ellos encuentren mecanismos de competitividad. Mediante los proyectos de investigaciones y proyecci\u00f3n social se busca que los operadores tengan mejores herramientas para que tengan un producto de talla nacional y mundial. El programa aporta con asesor\u00eda\u201d, puntualiz\u00f3 el docente de Administraci\u00f3n de Empresas Tur\u00edsticas.<\/p>","protected":false},"excerpt":{"rendered":"<p>El programa de Administraci\u00f3n de Empresas Tur\u00edsticas de la Universidad Cat\u00f3lica de Manizales realiz\u00f3 un proyecto de&nbsp;fortalecimiento de turismo cultural en Aguadas (Caldas),&nbsp;con el fin de contribuir al posicionamiento local, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":190756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-190755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyeccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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