{"id":196886,"date":"2021-11-12T08:40:41","date_gmt":"2021-11-12T13:40:41","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?page_id=196886"},"modified":"2021-11-19T17:35:16","modified_gmt":"2021-11-19T22:35:16","slug":"premios-crema-2020","status":"publish","type":"page","link":"https:\/\/www.ucm.edu.co\/en\/premios-crema-2020\/","title":{"rendered":"Premios Crema 2020"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Los Premios a la \u201cCreatividad Estrat\u00e9gica del Mundo Acad\u00e9mico \u2013 CREMA\u201d es un galard\u00f3n que entrega anualmente el programa de Publicidad de la Universidad Cat\u00f3lica de Manizales desde el a\u00f1o 2004. Los Premios Crema se dirigen a estudiantes y graduados universitarios de programas de publicidad, dise\u00f1o, cine, televisi\u00f3n, comunicaci\u00f3n y \u00e1reas afines de Colombia y Latinoam\u00e9rica.<\/p>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li><strong>Noviembre 13 de 2020<\/strong><\/li><li>Transmisi\u00f3n en VIVO \u2013 Virtual<\/li><li>Universidad Cat\u00f3lica de Manizales<\/li><li><strong>2020: INSCRIPCIONES GRATUITAS<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su creaci\u00f3n en la d\u00e9cada del dos mil, las Cremas obtenidas por nuestros participantes les han permitido abrir puertas y darse a conocer en diferentes agencias de publicidad nacionales e internacionales; las cuales a\u00f1o tras a\u00f1o, se han encargado de juzgar el talento emergente colombiano. Desde el a\u00f1o 2018, los Premios Crema de la Publicidad renovaron sus \u00e1reas de participaci\u00f3n a 16 categor\u00edas para estudiantes y graduados.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1968860\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Categor\u00edas<\/h2><div id=\"ac-1968860\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">En el programa de Publicidad de la UCM nos renovamos continuamente en funci\u00f3n de convertirnos en un aliado estrat\u00e9gico de los estudiantes m\u00e1s creativos de Colombia y Latinoam\u00e9rica. Puedes inscribirte en las siguientes categor\u00edas<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c1rea Gr\u00e1fica \u2013 Estudiantes<\/strong><\/h3>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li><strong>Categor\u00eda 1 \/ Ilustraci\u00f3n:<\/strong>&nbsp;ilustraci\u00f3n publicitaria.<\/li><li><strong>Categor\u00eda 2 \/ Impresos:<\/strong>&nbsp;afiches, calendarios, brochure, volantes, entre otros.<\/li><li><strong>Categor\u00eda 3 \/ Fotograf\u00eda:<\/strong>&nbsp;fotograf\u00eda de producto, moda, publicitaria, entre otros.<\/li><li><strong>Categor\u00eda 4 \/ Identidad Visual:<\/strong>&nbsp;dise\u00f1o de marcas, partidos conceptuales y manuales de identidad.<\/li><li><strong>Categor\u00eda 5 \/ Packaging:<\/strong>&nbsp;Empaques, envases, etiquetas, embalajes.<\/li><li><strong>Categor\u00eda 6 \/ POP:<\/strong>&nbsp;publicidad en punto de venta.<\/li><li><strong>Categor\u00eda 7 \/ Correo Directo:<\/strong>&nbsp;correo directo f\u00edsico.<\/li><li><strong>Categor\u00eda 8 \/ Editorial:<\/strong>&nbsp;libros, revistas, cartillas y material editorial en general.<\/li><li><strong>Categor\u00eda 9 \/ Print:<\/strong>&nbsp;revistas, prensa, OOH.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c1rea Digital \u2013 Estudiantes<\/strong><\/h3>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li><strong>Categor\u00eda 10 \/ Sitio web:<\/strong>&nbsp;dise\u00f1o de sitio web.<\/li><li><strong>Categor\u00eda 11 \/ App:<\/strong>&nbsp;dise\u00f1o de aplicaci\u00f3n m\u00f3vil.<\/li><li><strong>Categor\u00eda 12 \/ Interactivo:<\/strong>&nbsp;creaci\u00f3n digital, productos multimedia, animaciones o videojuegos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c1rea Audiovisual \u2013 Estudiantes<\/strong><\/h3>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li><strong>Categor\u00eda 13 \/ Radio:<\/strong>&nbsp;cu\u00f1as, programas, podcast, jingles.<\/li><li><strong>Categor\u00eda 14 \/ Spot:<\/strong>&nbsp;comerciales, filminutos.<\/li><li><strong>Categor\u00eda 15 \/ Videos Musicales:<\/strong>&nbsp;videos musicales.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c1rea Innovaci\u00f3n Social \u2013 Graduados<\/strong><\/h3>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li><strong>Categor\u00eda 16 \/ Social:<\/strong>&nbsp;campa\u00f1a publicitaria o acci\u00f3n de comunicaci\u00f3n que se enfoque a la soluci\u00f3n de una problem\u00e1tica social. Deseable que exista articulaci\u00f3n con Objetivos de Desarrollo Sostenible \u2013 ODS.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1968861\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Participantes<\/h2><div id=\"ac-1968861\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">Los Premios Crema de la Publicidad, est\u00e1n dise\u00f1ados para reconocer la excelencia acad\u00e9mica de los estudiantes y graduados de programas de educaci\u00f3n superior de Colombia y Latinoam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PARTICIPACI\u00d3N: La participaci\u00f3n puede ser individual o en equipos (sin l\u00edmite de integrantes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los estudiantes y graduados, deben hacer parte de cualquiera de las siguientes \u00e1reas:<\/p>\n\n\n\n<ul class=\"listado_generico wp-block-list\"><li>Advertising<\/li><li>Publicidad y Mercadeo<\/li><li>Comunicaci\u00f3n Publicitaria<\/li><li>Comunicaci\u00f3n Social y Periodismo<\/li><li>Dise\u00f1o Visual<\/li><li>Dise\u00f1o Gr\u00e1fico<\/li><li>Fotograf\u00eda<\/li><li>Cine y Televisi\u00f3n<\/li><li>Producci\u00f3n Radial<\/li><li>Producci\u00f3n Audiovisual<\/li><li>Animaci\u00f3n<\/li><li>y \u00e1reas afines<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota aclaratoria:&nbsp;<\/strong>S\u00f3lo se considerar\u00e1n inscripciones pertenecientes a estudiantes activos de programas acad\u00e9micos nacionales e internacionales. Los estudiantes que se encuentren en realizaci\u00f3n de pr\u00e1cticas acad\u00e9micas SI pueden participar.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fecha l\u00edmite de inscripciones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las inscripciones estar\u00e1n abiertas hasta el&nbsp;<strong>2 de noviembre de 2020<\/strong>&nbsp;a las 11:59 p.m. (\u00faltima fecha). Despu\u00e9s de esta fecha no se recibir\u00e1n m\u00e1s proyectos, sin excepci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\u00bfTienes dudas? Comun\u00edcate con nosotros <\/h2>\n\n\n\n<p class=\".texto_grande wp-block-paragraph\">Jos\u00e9 Abel L\u00f3pez<br> Director programa Publicidad<br>(60)(6) 8933050 Ext. 3220 <br>jalopez@ucm.edu.co <br>Hours of operation: Monday to Friday from 7:30 a.m. to 12:00 a.m. and from 2:00 to 6:30 p.m.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button .texto_grande\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" href=\"mailto:dmramirez@ucm.edu.co\" style=\"background-color:#f1573d\"><strong>Contact Us<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los Premios a la \u201cCreatividad Estrat\u00e9gica del Mundo Acad\u00e9mico \u2013 CREMA\u201d es un galard\u00f3n que entrega anualmente el programa de Publicidad de la Universidad Cat\u00f3lica de Manizales desde el a\u00f1o [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":196887,"parent":0,"menu_order":288,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-196886","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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