{"id":187933,"date":"2021-03-29T22:05:49","date_gmt":"2021-03-30T03:05:49","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?page_id=187933"},"modified":"2024-02-28T09:00:03","modified_gmt":"2024-02-28T14:00:03","slug":"comunicaciones","status":"publish","type":"page","link":"https:\/\/www.ucm.edu.co\/en\/comunicaciones\/","title":{"rendered":"Communications"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Qui\u00e9nes somos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La unidad de Comunicaci\u00f3n Organizacional, la Unidad de Dise\u00f1o y el Estudio de Televisi\u00f3n, son los encargados de visibilizar el d\u00eda a d\u00eda de la Instituci\u00f3n a trav\u00e9s de sus medios internos y externos los cuales fortalecen los valores de marca, conceptualizan proyectos editoriales y audiovisuales, profundizan el sentido de identidad por la UCM, generan puentes que permiten acercar el contexto a la vida universitaria y contribuyen a la apropiaci\u00f3n social del conocimiento, a partir de estrategias creativas de comunicaci\u00f3n, dise\u00f1o y realizaci\u00f3n audiovisual. Muchos colaboradores, profesores y directivas, no solo conocen muchas de estas acciones, sino que son cocreadores de las mismas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un Obelisco, por ejemplo, es mucho m\u00e1s que una publicaci\u00f3n institucional; en realidad, es una puerta de acceso a las experiencias m\u00e1s significativas que marcan la historia de la UCM e impulsan a sus colaboradores para desarrollar aqu\u00ed su proyecto de vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bolet\u00edn de prensa, una noticia en la p\u00e1gina web o un proyecto de animaci\u00f3n, no son tareas asignadas, sino posibilidades de mantener abiertas las ventanas de la UCM para procurar un di\u00e1logo permanente con el entorno.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 hacemos<\/h2>\n\n\n\n<ul class=\"listado_generico wp-block-list\">\n<li>Ejecutamos estrategias de comunicaci\u00f3n dirigidas a extender, entre las dependencias y los colaboradores, el inter\u00e9s para visibilizar los aspectos positivos de la Instituci\u00f3n.<\/li>\n\n\n\n<li>A trav\u00e9s de los calendarios semanales compartimos con toda la comunidad universitaria los eventos m\u00e1s destacados del d\u00eda a d\u00eda.<\/li>\n\n\n\n<li>Contamos con procedimientos vinculados a un Plan de Gesti\u00f3n, cuyas estrategias fueron analizadas y modificadas de acuerdo a las actuales necesidades de comunicaci\u00f3n interna y externa.<\/li>\n\n\n\n<li>Realizamos un completo cubrimiento period\u00edstico y fotogr\u00e1fico a trav\u00e9s de nuestros canales de comunicaci\u00f3n. Actualmente, contamos con el respaldo de un gestor de contenidos, encargado de difundir y actualizar la informaci\u00f3n de la UCM en redes sociales.<\/li>\n\n\n\n<li>Establecemos un permanente contacto con los medios de comunicaci\u00f3n de la ciudad, para procurar la visibilizaci\u00f3n de la UCM.<\/li>\n\n\n\n<li>Construimos documentales, videos institucionales, promocionales y entrevistas, a partir de una fuerte conceptualizaci\u00f3n durante las etapas de pre, pro y posproducci\u00f3n.<\/li>\n\n\n\n<li>Dise\u00f1amos piezas gr\u00e1ficas, de acuerdo a los lineamientos de marca con los que cuenta la UCM y por supuesto, a la creatividad de nuestro equipo.<\/li>\n\n\n\n<li>Trabajamos para estar a la vanguardia de la comunicaci\u00f3n digital, a trav\u00e9s de las estrategias que plantea nuestro gestor de contenidos.<\/li>\n\n\n\n<li>Analizamos tendencias y evaluamos las propias necesidades, para fortalecer la interactividad y usabilidad de nuestro portal web.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1879330\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Plantillas de Documentos Institucionales<\/h2><div id=\"ac-1879330\" class=\"c-accordion__content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/ppt_institucional.pptx\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/05\/icono_ppt.png\" alt=\"\" class=\"wp-image-200892\" style=\"width:122px;height:122px\"\/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/ppt_institucional.pptx\">Institutional Presentation<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/membrete_institucional.docx\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/05\/icono_word.png\" alt=\"\" class=\"wp-image-200894\" style=\"width:122px;height:122px\"\/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/03\/membrete_ucm_acreditacion_2020.docx\"><\/a><strong><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/membrete_institucional.docx\" target=\"_blank\" rel=\"noreferrer noopener\">Institutional Letterhead<\/a><\/strong><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/base_documento_ucm.docx\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2022\/05\/icono_word.png\" alt=\"\" class=\"wp-image-200894\" style=\"width:122px;height:122px\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ucm.edu.co\/Documentos\/plantillas\/base_documento_ucm.docx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pantilla Institucional Word<\/strong><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Qui\u00e9nes somos La unidad de Comunicaci\u00f3n Organizacional, la Unidad de Dise\u00f1o y el Estudio de Televisi\u00f3n, son los encargados de visibilizar el d\u00eda a d\u00eda de la Instituci\u00f3n a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":189500,"parent":0,"menu_order":379,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-187933","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/comunicaciones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"og:description\" content=\"Qui\u00e9nes somos La unidad de Comunicaci\u00f3n Organizacional, la Unidad de Dise\u00f1o y el Estudio de Televisi\u00f3n, son los encargados de visibilizar el d\u00eda a d\u00eda de la Instituci\u00f3n a trav\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucm.edu.co\/en\/comunicaciones\/\" \/>\n<meta property=\"og:site_name\" content=\"UCM - Universidad Cat\u00f3lica de Manizales\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ucatolicamanizales\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T14:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/04\/comunicaciones_banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ucm_manizales\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/\",\"name\":\"Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/comunicaciones_banner.jpg\",\"datePublished\":\"2021-03-30T03:05:49+00:00\",\"dateModified\":\"2024-02-28T14:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/comunicaciones_banner.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/comunicaciones_banner.jpg\",\"width\":1500,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/comunicaciones\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.ucm.edu.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunicaciones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#website\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/\",\"name\":\"UCM - Universidad Cat\u00f3lica de Manizales\",\"description\":\"Ven a ser quien quieres ser\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#organization\"},\"alternateName\":\"UCM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ucm.edu.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#organization\",\"name\":\"Universidad Cat\u00f3lica de Manizales\",\"alternateName\":\"UCM\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/favicon_ucm.png\",\"contentUrl\":\"https:\\\/\\\/www.ucm.edu.co\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/favicon_ucm.png\",\"width\":512,\"height\":512,\"caption\":\"Universidad Cat\u00f3lica de Manizales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ucm.edu.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ucatolicamanizales\",\"https:\\\/\\\/x.com\\\/ucm_manizales\",\"https:\\\/\\\/www.instagram.com\\\/ucatolicamanizales\\\/\",\"https:\\\/\\\/co.linkedin.com\\\/school\\\/ucatolicamanizales\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/UCMtelevision\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ucm.edu.co\/en\/comunicaciones\/","og_locale":"en_US","og_type":"article","og_title":"Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales","og_description":"Qui\u00e9nes somos La unidad de Comunicaci\u00f3n Organizacional, la Unidad de Dise\u00f1o y el Estudio de Televisi\u00f3n, son los encargados de visibilizar el d\u00eda a d\u00eda de la Instituci\u00f3n a trav\u00e9s [&hellip;]","og_url":"https:\/\/www.ucm.edu.co\/en\/comunicaciones\/","og_site_name":"UCM - Universidad Cat\u00f3lica de Manizales","article_publisher":"https:\/\/www.facebook.com\/ucatolicamanizales","article_modified_time":"2024-02-28T14:00:03+00:00","og_image":[{"width":1500,"height":480,"url":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/04\/comunicaciones_banner.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ucm_manizales","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/","url":"https:\/\/www.ucm.edu.co\/comunicaciones\/","name":"Comunicaciones - UCM - Universidad Cat\u00f3lica de Manizales","isPartOf":{"@id":"https:\/\/www.ucm.edu.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/#primaryimage"},"image":{"@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/04\/comunicaciones_banner.jpg","datePublished":"2021-03-30T03:05:49+00:00","dateModified":"2024-02-28T14:00:03+00:00","breadcrumb":{"@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ucm.edu.co\/comunicaciones\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/#primaryimage","url":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/04\/comunicaciones_banner.jpg","contentUrl":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/04\/comunicaciones_banner.jpg","width":1500,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.ucm.edu.co\/comunicaciones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ucm.edu.co\/"},{"@type":"ListItem","position":2,"name":"Comunicaciones"}]},{"@type":"WebSite","@id":"https:\/\/www.ucm.edu.co\/#website","url":"https:\/\/www.ucm.edu.co\/","name":"UCM - Universidad Cat\u00f3lica de Manizales","description":"Ven a ser quien quieres ser","publisher":{"@id":"https:\/\/www.ucm.edu.co\/#organization"},"alternateName":"UCM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ucm.edu.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ucm.edu.co\/#organization","name":"Universidad Cat\u00f3lica de Manizales","alternateName":"UCM","url":"https:\/\/www.ucm.edu.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ucm.edu.co\/#\/schema\/logo\/image\/","url":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/03\/favicon_ucm.png","contentUrl":"https:\/\/www.ucm.edu.co\/wp-content\/uploads\/2021\/03\/favicon_ucm.png","width":512,"height":512,"caption":"Universidad Cat\u00f3lica de Manizales"},"image":{"@id":"https:\/\/www.ucm.edu.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ucatolicamanizales","https:\/\/x.com\/ucm_manizales","https:\/\/www.instagram.com\/ucatolicamanizales\/","https:\/\/co.linkedin.com\/school\/ucatolicamanizales\/","https:\/\/www.youtube.com\/user\/UCMtelevision"]}]}},"_links":{"self":[{"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/pages\/187933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/comments?post=187933"}],"version-history":[{"count":25,"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/pages\/187933\/revisions"}],"predecessor-version":[{"id":213791,"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/pages\/187933\/revisions\/213791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/media\/189500"}],"wp:attachment":[{"href":"https:\/\/www.ucm.edu.co\/en\/wp-json\/wp\/v2\/media?parent=187933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}