{"id":1723,"date":"2021-03-01T06:14:10","date_gmt":"2021-03-01T06:14:10","guid":{"rendered":"https:\/\/www.ucm.edu.co\/?post_type=colaborador&p=1723"},"modified":"2023-07-19T10:34:37","modified_gmt":"2023-07-19T15:34:37","slug":"francisco-javier-cespedes-valencia","status":"publish","type":"colaborador","link":"https:\/\/www.ucm.edu.co\/en\/colaborador\/francisco-javier-cespedes-valencia\/","title":{"rendered":"Francisco Javier C\u00e9spedes Valencia"},"content":{"rendered":"

Formaci\u00f3n acad\u00e9mica:<\/strong><\/p>\n\n\n\n

    \n
  1. Dise\u00f1ador Visual de la Universidad de Caldas.<\/li>\n\n\n\n
  2. Especialista en Docencia Universitaria de la Universidad Cat\u00f3lica de Manizales.<\/li>\n\n\n\n
  3. Estudiante de Maestr\u00eda en Dise\u00f1o y Creaci\u00f3n Interactiva de la Universidad de Caldas.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    Estudios complementarios:<\/strong><\/p>\n\n\n\n

      \n
    • Diplomado en Ambientes Virtuales de Aprendizaje de la Universidad Cat\u00f3lica de Manizales.<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Perfil profesional y docente:<\/strong><\/p>\n\n\n\n

      Profesional con 24 a\u00f1os de experiencia docente en  las \u00e1reas de la comunicaci\u00f3n, la creatividad, el arte, el dise\u00f1o, la m\u00fasica y la publicidad. Profesor en las \u00e1reas de Dise\u00f1o, Arte Moderno y Contempor\u00e1neo y Comunicaci\u00f3n Sonora. Ponente nacional e internacional, Par Acad\u00e9mico del Ministerio de Educaci\u00f3n Nacional para la Sala de Artes y Humanidades. <\/p>\n\n\n\n

      Posee experiencia profesional como Fundador y director creativo de la agencia de m\u00fasica y sonido comercial Tempo Audiocreativos de Manizales. Redactor y Planner Estrat\u00e9gico de la agencia de Publicidad Boseto Esencia Creativa de Manizales. Asesor en dise\u00f1o de identidad corporativa, asesor en estrategias creativas para marketing pol\u00edtico y m\u00fasica comercial publicitaria para diferentes instituciones y empresas locales como la Cl\u00ednica San Juan de Dios, Centro Comercial Parque Caldas, Constructora CFC&A, Cl\u00ednica Santillana, Casa Restrepo, Bellota, Cero Az\u00facar, Corporaci\u00f3n Deportiva Once Caldas, entre otras.<\/p>\n\n\n\n

      Perfil investigativo y participaci\u00f3n en rede<\/strong>s:<\/p>\n\n\n\n

      Miembro fundador de la Red Latinoamericana de Investigadores en Publicidad \u2013RELAIP\u2013 con experiencia investigativa en branding cultural, simbolismo y marcas, publicidad de bien social y nuevos medios. Miembro del Grupo de Investigaci\u00f3n Altamira (clasificaci\u00f3n A1) de la Universidad Cat\u00f3lica de Manizales.<\/p>\n\n\n\n

      Co-autor del libro resultado de investigaci\u00f3n \u201cLa Radio: la recepci\u00f3n, las audiencias, los h\u00e1bitos de consumo y la producci\u00f3n de contenidos\u201d. Autor de los cap\u00edtulos de libro resultado de investigaci\u00f3n \u00bb Simbolismo y Persuasi\u00f3n Ideol\u00f3gica en Marcas Comerciales Contempor\u00e1neas\u201d en el libro \u201cPublicidad: abordajes epistemol\u00f3gicos, creatividad, consumo y marca\u201d del Centro Editorial Universidad Sim\u00f3n Bol\u00edvar y el Centro Editorial Universidad Cat\u00f3lica de Manizales 2020 y del cap\u00edtulo \u201cLos nuevos medios y la interacci\u00f3n en la publicidad de bien social. Comunicaci\u00f3n estrat\u00e9gica y creatividad para un mundo mejor\u201d contenido en el libro \u00abLas voces polif\u00f3nicas de la publicidad: Los p\u00fablicos, la comunicaci\u00f3n publicitaria y el entorno\u00bb del Centro Editorial Universidad Cat\u00f3lica de Manizales 2020.<\/p>\n\n\n\n

      Contact us:<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

      Formaci\u00f3n acad\u00e9mica: Estudios complementarios: Perfil profesional y docente: Profesional con 24 a\u00f1os de experiencia docente en  las \u00e1reas de la comunicaci\u00f3n, la creatividad, el arte, el dise\u00f1o, la m\u00fasica y la […]<\/p>\n","protected":false},"featured_media":1728,"template":"","cats_colaborador":[],"tipo_colaborador_ucm":[],"dependencia_colaborador_ucm":[],"class_list":["post-1723","colaborador","type-colaborador","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFrancisco Javier C\u00e9spedes Valencia - UCM - Universidad Cat\u00f3lica de Manizales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucm.edu.co\/en\/colaborador\/francisco-javier-cespedes-valencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francisco Javier C\u00e9spedes Valencia - 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